We hope you enjoyed the Easter break!
While most of us were away from work and spending time with the family, there were many who were still producing great content.
We have rounded up some of our favorite blog posts in sales, marketing and customer service that were published in April. This month’s Super Seven round up is courtesy of content published on Econsultancy, Huffington Post, Inc, Clickz and Forbes.
Sales
1. 3 Ways to motivate salespeople with more than just money
In a nutshell:Recent research from Aberdeen Group has found the number one motivator is money (no surprise!). Following money in second and third place were competition and recognition from peers. Bon Marsh explains how sales contents can be a valuable opportunity to coach your sales team and help them work better together.
Written by Bon Marsh @bobmarsh5
2. The Struggles of a Sales Rep [Infographic]
In a nutshell: B2B sales are complex, time-consuming and sometimes even frustrating. And 8 out 10 sales teams feel challenged by the amount of data available and the time it takes to research a prospect before calling them. HubSpot has teamed up with Qvidian to create a "A Day in the life and struggles of a sales rep" Infographic.
Written by Anum Hussain @anum
Marketing
In a nutshell: How many of you have heard the phrase "Understand and meet the needs of your prospects at every phase of their buying journey"?
You most likely have. And Richard Roberts takes a look at the typical B2B customer needs, and breaks them down by phases of the buying journey, which include Explore, Evaluate, Purchase, and Experience.
Written by Richard Roberts @richard4507
4. Four innovations that will shape the future of email marketing
In a nutshell: What does the future of email marketing look like?
Research from Econsultancy and Adestra’s Email Marketing Industry Census provides a number of ways marketers think email will be used in the near future and beyond.
Written by Bola Awoniyi @MrAwoniyi
5. How to Build a Killer Email Marketing List for Your Business
In a nutshell: If your business is online, they you have the opportunity to build an effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with relevant information and offers.
But if the thought of building a targeted email marketing list sounds like a challenging task, Jonathan Long has created several tips to get you started.
Written by Jonathan Long @MDMSEO
Customer Service
6. The Customer Service Strategy With The Best ROI
In a nutshell: It's not just the big things that matter in customer service. On Forbes this month, Adrian Swinscoe explains that while focusing on a customer service strategy to deliver wow may feel like it’s important, it turns out that a customer service strategy of minimizing disappointments can offer a better return on investment of time, money and resources.
Written by Adrian Swinscoe @adrianswinscoe
7. 10 Tactics for Increasing Your Customer Value and Loyalty
In a nutshell: Brand loyalty is one of the most difficult assets for a business to attain yet loyal customers help businesses weather lean economic times, as businesses with 40% repeat customers generate nearly 50% more revenue than similar businesses with only a 10% repeat customers.
Mike Bal provides 10 fantastic ways on how you can increase both customer value and loyalty.
Written by Mike Bal @TheMikeBal
Conclusion
We hope you enjoyed this round up and that you use the tips provided to help further motivate your sales teams, grow your email marketing lists and focus on fixing the small things to increase your customer service ROI and help deliver a happy customer.
There was a lot of great content published on the web in March. And I know we didn’t manage to read them all. What was your favorite post this month? Feel free to share and comment below.
