Creamy Creation was established in 1979 as a Business Unit of FrieslandCampina, one of the world’s largest dairy cooperatives.
Today, we are the market leader in emulsified beverages and serve a global customer base. FrieslandCampina Creamy Creation manufactures a wide range of beverages for the alcoholic and food beverage markets. Creamy Creation wanted to optimise the administration of all their client-related activities during the sales process. Time to market (from idea to product) is short, so a multi-disciplinary approach was needed. As every activity (development, projects, contacts) is organised around the client, a versatile, user-friendly and efficient tool with a good ROI was also needed. In addition, there were no specific customer contact registration systems in use other than SAP, which functioned as a back-office system.