Van der Windt Verpakking develops, sells and distributes plastic and cardboard packaging and disposables.
The packaging group works together with regionally-operating retailers and supplies generally directly from stock with its fleet of 16 lorries. Before Van der Windt Verpakking started using SuperOffice, it used the standard facilities available in the Office packages. Van der Windt Verpakking had put the emphasis on the sales department, as it was here that the greatest challenges lay. A lot of information was fragmented in the organisation, so that there was a lack of structure when following up sales opportunities. This meant that the sales personnel could not record and report properly and the management was unable to manage the sales personnel adequately. A uniform working method was needed, in which all sales personnel record, follow and score sales opportunities in the same way. Management needed be able to report on this easily so that no offers were lost.