The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.
The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.
Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 135,000 business leads.
Account-based marketing is a top priority for B2B marketers in 2020, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.
Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.
Only 15% of all marketers localize their email marketing campaigns, yet for every $1 you invest in localization, the ROI is $25. Read this definitive guide to international email marketing to maximize your email revenue.
Research shows that up to 70% of your email list is inactive. In this post, we explain how you can use email activation campaigns to re-engage inactive subscribers and increase marketing revenue.
Reach your subscribers inbox with ease, and use this email marketing template infographic to help you create the perfect campaign.
Getting new leads for sales teams is hard work. This post outlines the exact steps you need in order to create a revenue winning lead nurturing strategy.
Email marketing still provides the best ROI. Download the free Email Marketing KPI Guide and improve your results!