There’s so much to gain from investing in CRM, but perhaps the biggest benefit is building and strengthening relationships with new and existing customers. Here, we share 6 of the biggest CRM benefits.
Generating good quality, sales-ready leads starts with customer profiling. In this step-by-step guide, we share how to create customer profiles, best practice tips and include 3 examples that will inspire you to create your own profiles today.
Nearly half of sales reps admit that they find prospecting the most difficult part of the sales process. So, if you’re looking to improve the way you prospect, where do you start? We share 10 rarely used prospecting tips to help you beat the competition and sell more!
Customer churn is a big problem for many companies. In this blog post, Zarema Plaksij shares how you can reduce customer churn with 12 easy steps to keep more customers and increase profits.
Account-based marketing is a top priority for B2B marketers in 2020, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.
The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.
SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.
If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.