We hope you have had a great year!
And as 2014 comes to an end, we have rounded up ten of your favorite SuperOffice blog posts from this year and packed them into a single post to make sure you don’t miss any of them, which you can use to can catch up on the best sales, marketing and customer service content.
We’ll start from the 10th most popular post and work down towards the most read blog post of 2014.
The SuperOffice blog has mentioned it on a few occasions – The figures that show 80% of companies believe they are providing superior customer service, while only 8% of their customers agree with them. Customer expectations continue to change. Are you confused about what they really want? This blog post covers the 3 main areas where most companies go wrong and provides examples of how to improve them.
In the B2B world, generating new leads is your number one goal, which can be through events, seminars and on your website. Marketers measure online success through website leads – That is, someone who completes a web form or downloads a white paper. But, if your sales team struggles to follow up on digital leads, then you’re efforts are being wasted. This blog post includes five easy tips to help you turn more website leads into paying customers.
Bill Gates was very insightful when in 1990 he talked about the importance of “Information at your fingertips”. One area where this is especially true today is when the customer calls your support team. Having information about who the customer is, what she has bought, and what kind of prior issues or contact she has experienced, will completely determine how successful that phone call will be. This blog post explores the value in having access to real time customer information.
A customer-centric company is more than a company that offers good service. Both Amazon and Zappos are great examples of brands that are customer centric and have spent years creating a culture around the customer and their needs. Their commitment in delivering customer value is genuine. However, executing a customer-centric strategy doesn’t happen overnight. You have to start somewhere, and this blog post guides you in to achieving this.
(Further reading: 6 Tips to Increase Customer Loyalty)
CRM software is one of the most effective tools that you can use in your organization as it can help you nurture and enhance customer relationships. We've talked about the research and statistics before but, not all in one place. This blog post provides the visuals with 12 data-driven charts and graphs that cover sales, marketing, customer service and Mobile CRM.
There are some sales people out there who just get it - You know, the ones who can sell ice to an Eskimo. And then, there are those who sell through good old–fashioned hard work and effective habits. To find out the secret sales habits, we interviewed our network of partners, customers and employees and narrowed down all the answers to the a short list of eight habits of highly effective sales people.
(Further reading: The Sales KPI Guide)
Most sales people spend a lot of time writing proposals and seeking approvals, which can be a time consuming process. In April this year, SuperOffice announced the introduction of the new SuperOffice Quote Management module, enabling sales people to generate and send quotes in a new and much easier and faster way. The announcement of the SuperOffice Quote Management module came at the same time as the launch of SuperOffice’s latest version, SuperOffice 7.5.
CRM is the heart of any business, and can help drive sales, support marketing activity and boost productivity. There are many CRM guides on the web but, very few guides breaks down each process into easy to manage steps. This post explains what you get when you download the Buyers Guide to CRM, which is our most popular white paper to date.
(Further reading: The CRM Buyers' Guide)
Over 50% of small businesses fail in the first year, and 95% fail within the first five years (that's a worry statistic!). Businesses, no matter the size, are constantly challenged with finding ways to capture new customers, increase sales and keep existing customers happy so that they will come back time and time again. This blog post explains how and why CRM software will help your small business succeed those first five years.
(Further reading: CRM on a Tight Budget)
Great customer service comes in the form of quickly acknowledging the customer’s email or request, addressing the customer by his or her name, focusing on solving the customer’s problem and generally making the customer feel like you care. And the best thing about customer service is that you have complete control of the service you deliver to your customers. We put together seven customer service email templates that you can use to answer your customers today.
(Further reading: 7 Customer Service Email Templates White paper)
2014 was a great year for the SuperOffice blog - We published 48 blog posts, and more than 7,500 of you shared the content (we now receive more than 160 social shares per post!). We also grew our reader base from 6,800 readers per month to more than 12,000. And being named one of the best CRM blogs (GetVOIP) and Marketing Software blogs (UberFlip) on the web was the icing on the cake.
In 2015, our goal is to produce an even higher quality of content and continue to share best practices, white papers, guides and tips to help you grow your business.
However, we’ll now take a short break for the next three weeks and will return in the new year.
We hope you enjoy the holiday season and wish you a Super 2015!
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P.P.S. If you have any suggestions on what we can write about in 2015, let us know in the comments below!