Top 10 Most Read SuperOffice Blog Posts in 2015

Top 10 Most Read SuperOffice Blog Posts in 2015

How has 2015 been for you?

We hope you have had a successful year!

As 2015 comes to an end, we have rounded up ten of your favorite SuperOffice blog posts from this year and packed them into a single post to make sure you don’t miss any of them, so you can catch up on the best sales, marketing and customer service content.

We’ll start from the 10th most popular post and work down towards the most read blog post of 2015.

The Science Behind Email Open Rates

Email marketing is still ‘numero uno’ when it comes to marketing ROI, but how do you measure the success of your email campaigns?

Like most people, you probably measure success by a) the number of people who open it and b) the number of people who click on it. However, you cannot measure the number of clicks without readers opening your email in the first place.

In this post, we focus on the science of email open rates and how you can use the data to help you get more people to read your email campaigns and increase your email open rates.

[Infographic] The Anatomy of a Perfect Email Marketing Template

Email marketing is a great way to build relationships with your customers, which in turn leads to increased trust, business and awareness.

And while the idea of email marketing sounds simple – write your copy and click send – It’s easy for email campaigns to get lost among the competition. With that being said, how do you give your email the edge it needs to stand out?

We’ve put together an infographic on the anatomy of the perfect email marketing template to help you make the most out of your next email marketing campaign to ensure that it reaches your audience’s inboxes in style!

Customer Service Tactics to Help You Beat the Competition

If you deliver bad customer service, 78% of people won’t forgive you. And furthermore, 71% of consumers expect that they should be able to reach companies quickly and easily.

So how can you keep improving your customer service? Do you need to go back to basics or should you get creative?

The key is to focus on developing customer service tactics that suit your customers and your business goals, but finding this balance isn’t always easy – and yet doing so will put you ahead of the competition.

At the beginning of the year, we put together four customer service tactics that you can implement in 2015 that have proven successful time and time again. And almost 12 months later, they are still just as relevant as they were back then.

CRM Business Case: Download Free PowerPoint Template

For every euro you invest in CRM, you will see a 5 euro return on that investment – that’s what the stats say from Nucleas Research. And new research continues to find a positive impact on businesses that implement CRM software – yet not all businesses are using it.

CRM can be intimidating to both small and medium sized business, we get that, which is why we wanted to make it easy for you. That’s why we created the CRM business case in PowerPoint format. We’ve tried to do the hard work for you by showing you exactly how CRM can positively impact all areas of your business.

The CRM business case is 15 slides and all you need to do is copy and paste the slides in your company PowerPoint template, edit the slides where necessary and then schedule that meeting with your boss.

How to Create a Revenue Winning Lead Nurturing Strategy

According to MarketingSherpa, 73% of leads are not ready to buy when they first give you their contact details, which means B2B companies, need to find ways to nurture leads until they are ready to buy. This is known as lead nurturing.

Lead nurturing takes time and effort. It’s not about instant gratification, but requires a sustained effort to succeed, usually over a long period of time.

If you haven’t started with a lead nurturing strategy, there’s no time like the present, which is why created this guide to help you get started with your lead nurturing strategy.

How to Build A Powerful Customer Service Knowledge Base

Creating a customer service knowledge base can be a difficult task, and it takes a lot of work to manage and maintain a knowledge base of customer support articles.

And yet, implementing a knowledge base can have a positive effect on both the quality and efficiency of your customer support team as customers benefit from interactions with a more knowledgeable team, who are empowered to resolve support issues quickly.

Implementing a successful customer service knowledge base requires careful planning, and so in this post we share best practice tips to help you achieve exceptional results from your knowledge base program.

5 Unique Ways to Increase Customer Retention

In 2014, Econsultancy found that companies were increasing spend in attracting new customers, but a decrease in spend in keeping customers. If you have a great product, then customers will stay with you, right?

Unfortunately, that’s not the case. Sooner or later, your customers will feel that you don’t care about them, and then they will eventually leave.

In this blog post, we explain how and why customer retention is essential to growing your business, and we will provide you with five tips and practical examples of how CRM software can help you retain more customers.

Why Proactive Support is the Next Generation in Customer Service

When Forrester Research announced their top trends for customer service, everyone involved in customer service was listening.

Customer service teams already have enough to do by handling calls, emails and social media messages, but now there’s more, as one of the biggest customer service trends is to be more proactive with customers.

In this post, we take a look at the benefits of proactive support, how important it can be for your business as well as five ways to get started.

10 Signs You are Not in Control of your Sales Pipeline

A B2B study revealed that 44% of executives think that their organization is not very effective at managing their sales pipeline.

Managing your sales pipeline means you are putting a process in place to build and track your pipeline. Manage it well and you will feel more in control of your sales figures. But how do you know if you are good at managing your sales pipeline?

There are several warning signs you might be not in a control of your sales pipeline and in this post, we look at 10 sales pipeline management best practices.

18 CRM Statistics You Need to Know for 2015

The CRM industry continues to grow at a staggering rate, and each year new statistics are reported based on CRM trends. For example, in 2014, we saw increased use of CRM software on mobile devices.

This was aided by businesses increasingly adopting cloud based CRM solutions, allowing their employees to access the software anywhere they go on the smart device of their choice. But, which statistics should you pay close attention to? And moving forward and beyond, what will happen?

In this data-driven blog post, we take a look back at some of the most important CRM statistics released in the last 12 months, the reasons behind them and the impact it will have on your business.

Conclusion

We published less content in 2015 with 25 blog posts, compared to 48 blog posts in 2014, as we focused more on quality rather than quantity – and more than 6,800 of you shared the content, resulting in an average blog post being shared more than 265 times!

We also grew our reader base from 12,000 readers per month to 27,000 readers per month, and we were recently nominated for best blog by contentmarketing.no.

In 2016, our goal is to produce an even higher quality of content and continue to share best practices, white papers, guides and tips to help you grow your business through sales, marketing and customer service.

However, we’ll now take a short break for the next three weeks and will return in the New Year.

We hope you enjoy the holiday season and wish you a Super 2016!

P.S. If you have any suggestions on what we can write about in 2016, let us know in the comments below!

CRM

About Steven MacDonald

Steven MacDonald

Steven Macdonald is an online marketer based in Tallinn, Estonia, Steven has more than ten years experience in the online marketing field and is driven by creating success stories. You can connect with Steven on LinkedIn and Twitter.

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