Ammertech's customers are mainly OEMs (first assembly companies), who are active in the industrial market.
"We have a long-term relationship with most of our customers and relieve them of all their worries," says Ammertech's director Jan van den Hurk.
"We not only supply them with high-quality products, but also offer technical support and take care of the logistics process."
In order to be able to serve its customers in the most optimal way, Ammertech needed a new CRM application. For them three things were an absolute requirement in a CRM system:
- Relationship management for access to activities with customers;
- Mapping out prospects;
- To be able to develop targeted marketing actions towards customers.
"In the SuperOffice application, these three things are perfectly combined. The application is user-friendly, transparent, and quick to use by our employees" says Jan van den Hurk.