The Challenge
Imeko Dairy Products BV markets a full range of reliable, pure consumer dairy products under registered trademarks.
These products are produced in hygienic, modern facilities with fresh milk from cows from Northwestern Europe. Since its foundation in 1964, Imeko has grown steadily and now has many years of experience in the dairy-food business.With its network of distributors and outlets expanding every year, Imeko is able to provide worldwide support to both new and existing distributors of branded products. Imeko has relatively few customers because they work with exclusive distributors in each country. All their distributor and supplier information used to be stored in a card-index box. It was a real warren for less up to date or new staff to find their way around it. Customer details were recorded in Excel spreadsheets, which Imeko used to manage its customer relationships.