Vekoma Rides Manufacturing is one of the largest rollercoaster manufacturers in the world and the market leader in the amusements industry with various offices and factories cross the world.
We carry out the entire process in-house from (concept) design to engineering and manufacture. As a European company Vekoma Rides was seeking an easily accessible, user-friendly CRM system which could be used in the head office in Vlodrop and also in the offices in Singapore, China and the USA. Fragmented information across the entire organization led to the need to implement a suitable CRM application. Important information from, and communication with the customer was department-led and was not shared due to the fact that various databases were not linked. Vekoma Rides then set up a working group to summarize the business processes involved in the offer and customer process so that these could automated in the CRM application..