The Challenge

MapCreator is a company striving to make map-making fast, easy and accessible for everyone.

We are helping clients to define their visual and stylistic map design to provide them with the perfect mapping tool to publish their maps through printed communications, websites, products and more. We are proud of our longstanding relationships with clients all over the world ranging from news media companies to all kinds of publishers and direct marketing companies.

As we serve clients in all corners of the world, the main challenge was: How can we create the most convenient, standardized customer experience to clients from different parts of the globe?

With a growing customer basis, the need for a CRM implementation became explicitly evident. Manage customers and steer marketing and sales activities. Even more, our business field of IT solutions requires CRM to support clients around the clock. We live in a fast-changing business environment. If our customers are fast, we need to be fast as well in handling their wide-ranging requests. 

The Solution

We quickly decided for SuperOffice because of the user friendliness.

We are required to track as much information as possible on our clients to be able to offer the satisfying experience of creating compelling maps to reach the target audience on a visual level. Marketing, Sales and Support make use of SuperOffice to not only manage customer data, but to communicate and follow-up activities in a seamless process. This generates an all around customer service. Marketing, Sales and Support profiles were adjusted individually to make it possible to tackle the great obstacles our business presents every day.

The Results

The use of SuperOffice has boosted our customer relationship management to another level.

• Immediate technical customer support
• Tracking sales activities and designing follow-ups
• Steering marketing activities in accordance with products and integrated customer statuses
• Overarching communication between various departments
• Handling and editing customer data in the simplest and most convenient way possible