B2C Europe is a logistics company that is specialized in cross border e-commerce. They help e-retailers and sellers expand their business across borders. They are an expert in innovative logistical solutions aimed at online retailers.
B2C Europe has presence all over Europe, in China and in the US. The challenge they face every day is to get parcels delivered on behalf of sellers to consumers worldwide.
The services and products B2C Europe provides in the logistics market is fairly unique. Most of B2C´s competitors are carriers themselves which means they ship as their own brand. Customers are then forced to work with different contact points. B2C Europe handles all the logistics centrally for its customers, but still allows them to ship using different carriers.
Over time, B2C Europe´s customer base expanded and became increasingly diverse. Customer types ranged from from resellers and small web shops with relatively standard solutions to large web shops with complex customization needs. B2C Europe found it hard to give the right attention to their leads and customers alike. It was hard to find the right customer details and to keep track of each other’s diaries. They struggled to follow up on existing and potential customers who could benefit from their smart logistical solutions. They soon came to realize that they were not in control of all aspects of the business. They needed to implement a professional solution to properly track and follow up leads, prospects, and customers and ensure that everybody was in control all the time.