I know. A lot of you are wondering about my job title. “Head of Brand & Buzz”. It sounds fun, but what does it mean? What’s the buzz?
For me, brand is what I do. Buzz is how.
What I mean is that buzz is about how you do your marketing. How you spark a feeling. How you tell stories. It’s not just “doing branding for the sake of branding” – it’s that something that makes us curious, thirsty for more. And the fact that this little four-letter word was in the job title itself told me instantly that SuperOffice meant business. This role wasn’t about filling an empty seat. This is about a mission to change. About making it count.
Actually, I wasn’t looking for a new position. I was very happy in my previous role. But when SuperOffice CMO Fredrik reached out, the job title had me intrigued. So I did an interview. And one more. And one more. Because the more I learned about SuperOffice, the more I was drawn – to the company, the culture, the legacy, the team. The challenge.
So why am I so “buzzed” about buzz?
Well, I’ve always been a storyteller. I began my career as a journalist. Very quickly that path led me to commercial content creation, social media strategy, and brand marketing. Because it’s all about stories. Lots of people have wonderful products or services – but the ones that win the market are the ones that share a story and make you feel something.
There’s a Native American proverb that I’ve always loved:
“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”
And that’s what good branding is. Telling a story that goes to the heart.
This is obviously a long-term strategy. Getting to someone’s heart takes sincerity, time, and devotion. After all, 95% of potential customers are not looking to buy yet. They are not out there, searching for a modern and effective CRM solution. Brand marketers need to play the long game, so when they are looking for a solution, your brand will be an obvious choice.
That’s our goal. And to get there we need to work smart, be bold, and be real.
Piece of cake, right? Of course not! A lot of planning and hard work goes into finding and telling the right stories, building the buzz, and bringing emotions to life.
Luckily, I’m not starting from scratch. SuperOffice is already doing so many things right! The company has a rich history, a strong culture, and a legacy of truly doing things that matter – all of which makes an extraordinary starting point for a successful branding journey.
To start, there’s Superland: our company’s “nation” where every employee is a citizen (and even has a passport!). Then there’s Hugo, our trusty owl mascot who’s been with us from the beginning (long before B2B mascots were a “thing”). Not to mention the medals our SuperOfficers achieve for outstanding performance, the actual red carpet we roll out for special meetings, and the office furniture at headquarters designed by our legendary founder Une. Or what about the fact that we have both companies and employees who love us so much that they’ve been with SuperOffice for 20, 25, 30 years? There’s a lot to work with!
SuperOffice is no ordinary CRM company. Here, we all know it. Now, my job is to show it.
So get ready. You’re going to start hearing a lot more about SuperOffice. We’ve got a story to tell – and I’m here to make sure we do it in a brave, bold, and “buzzed” way.