Cloud based CRM software

Why Cloud-based CRM Suits the Needs of Small Businesses

CRM (customer relationship management) is a real buzzword of today’s business world: everybody is talking about CRM, almost everyone knows that they can significantly benefit from it, yet only few know which solution fits their business model best. It doesn’t matter if your company employs over 100 people or just a handful – today you […]

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Choosing a CRM vendor

5 Things to Consider When Choosing A CRM Vendor

Today’s post is an excerpt from our free eBook, The Buyer’s Guide to CRM, which includes everything you need to decide in choosing a CRM provider. Enjoy! CRM helps any sized business stay competitive. It helps your business keep track of customers, stay on top of sales and marketing efforts, and helps you to communicate […]

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Customer Experience Most Exciting Business Opportunity

7 Ways to Create a Great Customer Experience Strategy

A recent report by Econsultancy for trends in Digital Marketing for 2014 asked companies to indicate the single most exciting opportunity for their organization in 2014. And while mobile, content and conversion rate optimization are all the buzzwords for 2014 but, what do you think is the most exciting opportunity for a business is? If […]

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Sales, Marketing and Customer Service posts October 2014

The Super Seven – Top Sales, Marketing and Customer Service Posts in October

Did you have a great Halloween? (If you’re still in the Halloween spirit, check out our customer service horror stories post here.) There was a lot of great CRM content published last month and we’ve rounded up some of our favorite blog posts in sales, marketing and customer service that were published in October. This […]

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Customer service horror story

Customer Service Horror Stories – Part II

Poor customer service. We’ve all experienced it, haven’t we? Perhaps we we’re put on hold for too long or, when asking for a refund, we were declined. We know that poor customer service is expensive (costing the US economy more than $41 billion) and that when a customer has a negative experience, more than half […]

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customer service frustrations

When Sorry Isn’t Good Enough (4 Customer Service Lessons)

What are customers’ most frustrated with when contacting customer service? A 2011 report by Accenture reported that 77% of customers find “having to contact customer service multiple times for the same reason” to be extremely frustrating. And what happens when a customer finally reaches a customer service rep? The rep say’s the two magic words […]

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sales habits

8 Habits of Highly Effective Sales People

You probably know at least a handful of sales people that have that certain “je ne sais quoi” about them. These people are successful in sales because they have a great personality, are natural born story tellers and seem to know all the secrets to increasing revenue. Any sales manager would give their teeth for […]

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Friendship the Key to Customer retention

Friendship is the Key to Lifelong Customer Retention

In a recent blog post “Six Tips to Creating Better Customer Loyalty”, we stated that it costs between 5 and 10 times more to attract a new customer, than it does to keep an existing one. The positive effect of retaining clients does not stop there. When looking at sales, the chance of selling to […]

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Super Seven September 2014

The Super Seven – Top Sales, Marketing and Customer Service Posts in September

What a great month September has been! We’ve been kept busy with the launch of our CRM software free trial but, we’ve also been busy reading some great content that was published on the web. There was so much great content published and we’ve rounded up some of our favorite blog posts in sales, marketing […]

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How to get the best out of a CRM software free trial experience

7 Ways to Get the Most Out of a CRM Software Free Trial

How often do you find yourself signing up to try a new software or service, only to use it once and then forget all about it? There’s a lot to consider when choosing a new CRM system. And with so many different options online it’s easy to become overwhelmed when you first try out a […]

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