6 Sales CRM Myths Debunked

Why Do Sales People Hate CRM? (6 Myths Debunked)

Taking a customer relationship management (CRM) system on board in any business always starts with a bunch of good intentions. Yet, just like in the famous proverb (“The road to hell is paved with good intentions”), the good intentions of saving money, centralizing activities, streamlining processes and increasing productivity often end up in a place […]

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Science Behind Email Open Rates

The Science Behind Email Open Rates (and How to Get More People to Read Your Emails)

Bonus: I’ve created a PDF that you can download for free so you can read (or print it out) it when you have more time. How do you measure the success of your email campaigns? The chances are that you measure the success by the number of people who open the mail (email open rate) […]

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sales pipeline management process

10 Signs You are Not in Control of your Sales Pipeline

Depending on the type of business you are in, you already know that it’s not very often a prospect will approach your company and make a purchase in one go – In fact, that sounds more like a dream, right? I mean, who wouldn’t want a 100% selling rate from prospect to customer? Usually, this […]

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12 Ways to Prevent Customer Churn [Part 2]

Note: This post is the second in a two part series. Part one includes tips on segmentation, engagement and educating your customers. Click here to read the first six tips on how to reduce customer churn. 7. Target the right audience No matter how sophisticated all of your retention tricks are, they may all go […]

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How to build a powerful customer service knowledge base

How to Build A Powerful Customer Service Knowledge Base

Creating a customer service knowledge base can be a difficult task and it takes a lot of work to manage and maintain knowledge base articles. And on top of that, it takes time to create professionally written articles for the knowledge base that have a consistent tone, look and feel. And yet, implementing a knowledge […]

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12 Tips to Reducing Customer Churn

12 Ways to Reduce Customer Churn [Part 1]

Note: This post is the first in a two part series (click here to skip to part 2). The two posts will cover 12 ways to combat customer churn and help you keep more customers. Finding ways to reduce customer churn is a major headache for most companies. How much of a headache? Well for […]

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Infographic for email marketing template

[Infographic] The Anatomy of a Perfect Email Marketing Template

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds simple, it’s important to bear in mind that it can be easy for your message to […]

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Proactive support

Why Proactive Support is the Next Generation in Customer Service

In 2014, focusing on the customer experience was the top priority for many companies. It makes perfect sense – If a customer has a great experience, they are more likely to be happy. And as we know, happy customers mean loyal customers. But, when it comes to customer service, we either receive good customer service […]

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CRM Business Case: Download Free PowerPoint Template

According to Nucleas Research, for every 1 EUR you invest in CRM, you will see a return on that investment of 5 EUR. Seventy four percent of CRM users say that CRM software has improved their access to customer data. And sales productivity can increase by up to 25% when implementing mobile CRM. You’ve read […]

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Lead nurturing strategy

How to Create a Revenue Winning Lead Nurturing Strategy

The buyer is firmly in control and no longer wants to be “sold” to as in the old days before the Internet came into full force. Instead, buyers want to take their time to research and evaluate their own options before they take contact with a company. Buyers want to be listened to, and this […]

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