Infographic for email marketing template

[Infographic] The Anatomy of a Perfect Email Marketing Template

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds simple, it’s important to bear in mind that it can be easy for your message to […]

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Proactive support

Why Proactive Support is the Next Generation in Customer Service

In 2014, focusing on the customer experience was the top priority for many companies. It makes perfect sense – If a customer has a great experience, they are more likely to be happy. And as we know, happy customers mean loyal customers. But, when it comes to customer service, we either receive good customer service […]

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CRM Business Case: Download Free PowerPoint Template

According to Nucleas Research, for every 1 EUR you invest in CRM, you will see a return on that investment of 5 EUR. Seventy four percent of CRM users say that CRM software has improved their access to customer data. And sales productivity can increase by up to 25% when implementing mobile CRM. You’ve read […]

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Lead nurturing strategy

How to Create a Revenue Winning Lead Nurturing Strategy

The buyer is firmly in control and no longer wants to be “sold” to as in the old days before the Internet came into full force. Instead, buyers want to take their time to research and evaluate their own options before they take contact with a company. Buyers want to be listened to, and this […]

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Email Marketing KPI Guide

The Email Marketing KPI Guide (with Free Cheat Sheet)

Marketers and customers know that email works. Marketing Sherpa has reported that 60% of marketers believe that email marketing is producing a positive ROI. And according to the Direct Marketing Association (DMA), two thirds of consumers (66%) have made a purchase within the last year as a result of receiving a single email marketing message. […]

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5 Ways CRM Can Help you Create Better Marketing Campaigns

4 Ways CRM Software Can Help you Create Better Marketing Campaigns

Today’s consumers are literally bombarded with all sorts of messages and offers that spring out from every corner. Think about it for a second, how many times per day do you receive a promotional email from a brand you signed up for? And more importantly, how often do you actually read it? It has never […]

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Customer retention tips using CRM software

5 Unique Ways to Increase Customer Retention

If you work in sales, then you know that finding new ways to increase revenues is always top of mind. And when it comes to growing sales, many sales people are so focused on gaining new clients and customers that they fail to effectively address the need to retain those they already have. The strange […]

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CRM software business improvements

18 CRM Statistics You Need to Know for 2015

The CRM industry continues to grow at a staggering rate, and each year new statistics are reported based on CRM trends. In 2014, we saw increased use of CRM software on mobile devices. This was aided by businesses increasingly adopting cloud based CRM solutions, allowing their employees to access the software anywhere they go on […]

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CRM software buyers guide for 2015

The Buyer’s Guide to CRM (New Chapter)

CRM software is at the heart of any business. Using the data that CRM software provides your business, you are able to create a 360 degree overview of your prospects and customers in order to communicate personalized marketing messages that deliver a high ROI. But, choosing CRM software involves more than simply selecting a provider. […]

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Customer service tactics

Customer Service Tactics to Help You Beat the Competition

Download 3 tips to delivering excellent customer service here Customer service is one of your strongest assets, but are you doing all you can to keep customers happy? Despite the advance in technology and new ways that consumers shop, good old-fashioned customer service is still highly valued. According to a 2013 survey by O2 published […]

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