Archive by Author: Steven MacDonald
Steven MacDonald

Steven MacDonald

Steven is an online marketer based in Tallinn, Estonia, Steven has more than ten years experience in the online marketing field and is driven by creating success stories. You can connect with Steven on LinkedIn and Twitter.
Science Behind Email Open Rates

The Science Behind Email Open Rates (and How to Get More People to Read Your Emails)

Bonus: I’ve created a PDF that you can download for free so you can read (or print it out) it when you have more time. How do you measure the success of your email campaigns? The chances are that you measure the success by the number of people who open the mail (email open rate) […]

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How to build a powerful customer service knowledge base

How to Build A Powerful Customer Service Knowledge Base

Creating a customer service knowledge base can be a difficult task and it takes a lot of work to manage and maintain knowledge base articles. And on top of that, it takes time to create professionally written articles for the knowledge base that have a consistent tone, look and feel. And yet, implementing a knowledge […]

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Infographic for email marketing template

[Infographic] The Anatomy of a Perfect Email Marketing Template

Email marketing is a great way to help develop your relationship with your customers. It’s also a strong tool you can use to gain your customer’s trust, increase repeat business and build brand awareness. And while email marketing sounds simple, it’s important to bear in mind that it can be easy for your message to […]

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Proactive support

Why Proactive Support is the Next Generation in Customer Service

In 2014, focusing on the customer experience was the top priority for many companies. It makes perfect sense – If a customer has a great experience, they are more likely to be happy. And as we know, happy customers mean loyal customers. But, when it comes to customer service, we either receive good customer service […]

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CRM Business Case: Download Free PowerPoint Template

According to Nucleas Research, for every 1 EUR you invest in CRM, you will see a return on that investment of 5 EUR. Seventy four percent of CRM users say that CRM software has improved their access to customer data. And sales productivity can increase by up to 25% when implementing mobile CRM. You’ve read […]

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Email Marketing KPI Guide

The Email Marketing KPI Guide (with Free Cheat Sheet)

Marketers and customers know that email works. Marketing Sherpa has reported that 60% of marketers believe that email marketing is producing a positive ROI. And according to the Direct Marketing Association (DMA), two thirds of consumers (66%) have made a purchase within the last year as a result of receiving a single email marketing message. […]

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Customer service tactics

Customer Service Tactics to Help You Beat the Competition

Download 3 tips to delivering excellent customer service here Customer service is one of your strongest assets, but are you doing all you can to keep customers happy? Despite the advance in technology and new ways that consumers shop, good old-fashioned customer service is still highly valued. According to a 2013 survey by O2 published […]

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SuperOffice blog posts 2014

Top 10 Most Read SuperOffice Blog Posts in 2014

We hope you have had a great year! And as 2014 comes to an end, we have rounded up ten of your favorite SuperOffice blog posts from this year and packed them into a single post to make sure you don’t miss any of them, which you can use to can catch up on the […]

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Customer Experience Most Exciting Business Opportunity

7 Ways to Create a Great Customer Experience Strategy

A recent report by Econsultancy for trends in Digital Marketing for 2014 asked companies to indicate the single most exciting opportunity for their organization in 2014. And while mobile, content and conversion rate optimization are all the buzzwords for 2014 but, what do you think is the most exciting opportunity for a business is? If […]

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Customer service horror story

Customer Service Horror Stories – Part II

Poor customer service. We’ve all experienced it, haven’t we? Perhaps we we’re put on hold for too long or, when asking for a refund, we were declined. We know that poor customer service is expensive (costing the US economy more than $41 billion) and that when a customer has a negative experience, more than half […]

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