Archive by Author: Steven MacDonald
Steven MacDonald

Steven MacDonald

Steven is a guest blogger for SuperOffice. Based in Tallinn, Estonia, Steven has more than ten years experience in the online marketing field and is driven by creating success stories. You can connect with Steven on LinkedIn and Twitter.
CRM Software is The Secret Ingredient to Increasing Revenue

The Secret Ingredient to Increasing Revenue

When most people think of CRM, they think of a place to store all of their customer information. And while it’s easy to get caught up in implementation, cost and customization, the key to CRM is in its data – And actionable data. This powerful data allows you to get more sales for your business. […]

Read more
Secrets to Sales Success

3 Powerful Secrets to Sales Success

In today’s competitive world, only the strong companies survive. And in order to survive, you need to keep your sales force on top of their game. In the current economic climate, there’s a lot of attention on how companies can improve their business results; whether through increased efficiency, product development, acquisitions and more. Yet, there’s […]

Read more
Six Tips to Create Better Customer Loyalty

Six Tips to Creating Better Customer Loyalty

The cost of keeping an existing customer is around five to ten times less than the cost of acquiring a new one. Economically, this makes sense, but how do you improve customer retention and increase profitability? The answer is to create better customer loyalty. All customers, no matter the business, continuously compare on price, service […]

Read more
CRM User Adoption Rates

How to Get Your Organization to Fall in Love with Your CRM Software

Your organization purchases and implements a CRM system. It is promised that this new CRM software will improve customer relationships, increase customer loyalty and thus, grow revenue. Right? Unfortunately, it’s not that easy. In the real world, you quickly find that very few colleagues use the software and customer information quickly becomes outdated. No one […]

Read more
reasons for opening emails

Email Marketing Myths Debunked

More than 294 billion emails are sent every single day and it’s no surprise then that as a consumer, you can expect to receive 2.5 promotional emails per week. As with each marketing tactic, myths grow greater over time. They may start out with some truth but as time goes by, they can grow into […]

Read more

How to Create a Customer Centric Strategy For Your Business

A customer-centric company is more than a company that offers good service. Both Amazon and Zappos are prime examples of brands that are customer centric and have spent years creating a culture around the customer and their needs. Their commitment in delivering customer value is genuine – In fact, Zappos is happy to fire employees […]

Read more
Customers are willing to pay up to 25% more for a better service

12 Amazing CRM Charts You Don’t Want To Miss

CRM software is one of the most effective tools you can use in your organization as it can help you nurture and enhance customer relationships. Those of you who have successfully implemented a CRM know how valuable it can be, but there are many businesses who still have yet to adopt a CRM. This could […]

Read more
customer service templates for every business

7 Customer Service Email Templates For Every Business

TopVacuumForPetHair.com Did you know that the #1 reason customers leave a company is because they think you don’t care about them? Brands like Amazon and Zappos have built billion dollar empires based on delivering superior customer service. And while 80% of brands feel are delivering great service, consumers tend to disagree. In fact, only 8% […]

Read more
email volume customer-service software

A Decade of Launching Customer Service Software (and Lessons Learned)

I joined Hurtigruten in 2009 and became immediately involved with implementing Hurtigruten’s new customer service software. Prior to Hurtigruten I was responsible for implementing eGain (now, Cisco) ticket management software at Entraction (now, IGT) and as Hurtigruten had yet to implement such a system when I joined, I was invited to lead the project. Fast […]

Read more
digital marketers top priorities 2013

89% of Businesses Make the Same Email Marketing Mistake

Out of 100 marketers, 89 are making the same mistake. Are you making the same mistake? This mistake is giving email marketing a bad name and by not making this mistake you can increase email marketing revenue and deliver better value for your email subscribers. And the best news is that you can change this […]

Read more