The Dialoghaus GmbH is aprovider for everyone who does dialogue marketing to win new customers. From crossmedia targeting to mailings and inserts, to data editing and analysis and production of merchandising articles.
Dialoghaus offers all this out of one hand to their customers in B2B and B2C. Dialoghaus was founded in 1997 and currently employs 22 people , divided almost equally between the two locations Hamburg and Langenfeld near Dusseldorf . The company has an annual turnover of 5 million Euros .
Dialoghaus was using a CRM system since 1999, but not all possibilities have been exhausted and it has rather been used for pure address data management. In 2013 it was decided that it was time for something new. In the first stage it was examined whether it makes sense to bring the old system up to date which had not been updated for many years. The greatest fear was that data might not be fully accepted during the migration to a new system or might even be lost. But when it was clear that the current version of the old system would not meet the requirements that Dialoghaus has in the meantime, it was decided to look out after a new system.