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30% increased productivity in the sales department through optimized workflows
Hasan Cürük IT Manager

The Challenge

The Knauber group from Bonn was founded in 1880 and operates in the Cologne / Bonn area and in the Northern part of Rhineland-Palatinate (Germany). In addition to a flourishing trade in energy they also own seven leisure markets.

With their wide range of services Knauber Energie addresses business and private customers. And with the help of strategic partnerships like the one with Essomobil they can offer their customers a wide palette of technical gas and lubricants.

In the past a consistent workflow had been missing: there were lots of extensive processes, information was forwarded from the field crew to the headquarter, classified and forward to the back office to be handled before it got back to the field crew. There have been delays in the meantime because of further inquiry and the number of phone calls that came up in the headquarter was huge. Lots of information was only in the heads of the employees – a customer oriented replacement when someone was sick or on holidays was not possible. There have been communication gaps again and again and customers got unreliable statements in terms of calculations and pricing. Contracts were signed unnecessarily late.

To survive on the competitive market and to still match the planned sales and growth targets, Knauber started to look for a suitable CRM system.

With SuperOffice we introduced very efficient workflows to our company that save us up to 30% of time when closing a deal.
Hasan Cürük, IT Manager
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The Solution

All the important information that an employee needs to know about the customer is archived in SuperOffice and accessible.

After a three-month selection and reference visits they decided on the solution of SuperOffice – at first they introduced it to the branch that had to do with gas, then the branch that had to do with mineral oil where nowadays 40 employees are working with the system.

The easy handling and simple adoption of relevant customer data from the ERP system and the calculating system that was developed by Knauber were responsible for the final decision.

After the employees were trained they created useful templates for quotes and calculation which are now helping the departments with their daily work in the field and inside the company. All the important information that an employee needs to know about a customer like e.g. pricing agreements, sales figures, the last 5 orders etc. are archived in SuperOffice and centrally accessible. Offers can be calculated in an accurate way and the back office can follow up on them in no time.

The Results

With the implementation of SuperOffice there was a definitive change in the work of the individual users.

Recurring processes can be effectively organized and followed up on because of the optimized workflow between back office and field crew and this leads to saving up to 30% of time when closing a deal.

At the same time the sales team reaches an equal increase in productivity. ”A big benefit is also the better calculation when it comes to e.g. the marginal return in quotes: the combination with SuperOffice makes it possible for us to give accurate prices to the customers. In the past we were having disadvantages because of imprecise prices and calculations – this happened because some important information was missing! This makes a difference of 20% compared to where we are today!” Hasan Cürük states happily. “This shows that we have decided for the right solution!”

  • Saving 30% of time when closing a deal
  • 20% more accurate calculations and pricings
  • 30% increased productivity in the sales department through optimized workflows
  • Central information and data management
  • Better connection between back office and field crew

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