Founded in 1880, The Knauber group is based in Bonn and operates in the Cologne / Bonn area and in the Northern part of Rhineland-Palatinate (Germany). In addition to their energy business, they also own 7 leisure markets.
With their wide range of services, Knauber Energie works with both business and private customers. And with the support of strategic partnerships, like their partnership with Essomobil, they can offer their customers a wide palette of technical gas and lubricants.
In the past, Knauber Energie struggled with a consistent workflow, which led to extensive processes and work arounds. This led to delays, because of the continuous back and forth between the head office and their sales team. A lot of key information was stored in the head of the employees, so when someone was sick or on leave, no replacement was possible, and so communication gaps occurred leaving customers on hold, which caused delays in the signing of contracts.
Knauber have high sales and growth targets, and so to survive in this competitive market, they started to look for a suitable CRM system.