The Knauber group from Bonn was founded in 1880 and operates in the Cologne / Bonn area and in the Northern part of Rhineland-Palatinate (Germany). In addition to a flourishing trade in energy they also own seven leisure markets.
With their wide range of services Knauber Energie addresses business and private customers. And with the help of strategic partnerships like the one with Essomobil they can offer their customers a wide palette of technical gas and lubricants.
In the past a consistent workflow had been missing: there were lots of extensive processes, information was forwarded from the field crew to the headquarter, classified and forward to the back office to be handled before it got back to the field crew. There have been delays in the meantime because of further inquiry and the number of phone calls that came up in the headquarter was huge. Lots of information was only in the heads of the employees – a customer oriented replacement when someone was sick or on holidays was not possible. There have been communication gaps again and again and customers got unreliable statements in terms of calculations and pricing. Contracts were signed unnecessarily late.
To survive on the competitive market and to still match the planned sales and growth targets, Knauber started to look for a suitable CRM system.