European manufacturing survey report 2026
The relationship gap
How European manufacturers are managing their most important customers, and why the growth they're counting on depends on getting it right. Download the report.
Manufacturers already know
where growth is coming from
However, most can't tell you which of those customers are at risk right now.
Priority and practice don't match
Half of manufacturers call relationship management a top priority. Only 14.9% actually run it that way. The rest are relying on memory, habit, and whoever happens to answer the phone.
Strong relationships aren't the same as a strong system
Some manufacturers feel confident about their top accounts. Others don't. The report breaks down what actually changes when structure replaces habit, and what doesn't.
Every market has a different pressure point
CRM urgency swings from near-universal in one market to a minority in another. The report maps exactly where that pressure sits, market by market.
What's inside
How European manufacturers
are leaving growth
on the table
The gap between what manufacturers prioritise and what they actually do.
Where growth is coming from, and whether your team is set up to capture it
Why 46% of manufacturers aren't confident in their own view of their top accounts
How ERP, CRM, spreadsheets, email and other disconnected systems work against each other
How manufacturers find out a customer is unhappy, and why 31% only hear it once it's serious
See what 161 manufacturers told us
Most manufacturers already know the problem. This report shows exactly how common it is. Free to read, no form required.