The buying experience, both negative and positive, influences the purchase decision. And if you don’t want to lose prospects to your competitors, you need to understand the buyers’ needs and optimize your marketing and sales activities to serve them.
While acquiring more and more new customers may look like a sign of growth, those are your existing customers that are the main source of your income, the foundation for your stability and the promoters of your brand.
A customer data platform (CDP) empowers your sales, marketing and customer support teams to use customer data to provide a better customer experience and accelerate business growth.
Every customer service manager wants to provide great customer service. Here's 3 ways SuperOffice Service can help you manage your inbox, deliver amazing service and exceed customer expectations.
Outbound sales is a specific approach to selling that relies on unique strategies to find, pitch, and close new customers. If you’re new to outbound sales, then this guide is for you.
In this article, we share what a customer engagement platform (CEP) is, how you and your organization can benefit from it and, 5 important features every platform needs.
Every sales manager wants to deliver on budgets and have a target driven and focused sales team. Here are 3 ways sales managers can leverage CRM technology by using SuperOffice Sales to create their own high-performing sales teams.
The terms ‘lead generation’ and ‘sales prospecting’ are often used in the same context. Here, we’ll dispel misconceptions and help you build an effective workflow for filling your sales pipeline and turning your leads into customers.
As customers become more highly-informed buyers, it is radically changing the consideration and evaluation phases throughout their purchasing process. In this article, we take a closer look at the relationship between customer experience and marketing.