How to win new business with account-based marketing (backed by research)

How to win new business with account-based marketing (backed by research)

Account-based marketing is a top priority for B2B marketers in 2019, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

Customer Journey: how a holistic strategy drives profitable growth

Customer Journey: how a holistic strategy drives profitable growth

The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

How fast growing companies use SaaS to increase growth rates by 19.6%

How fast growing companies use SaaS to increase growth rates by 19.6%

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.

Why sales and marketing alignment is critical to organizational success

Why sales and marketing alignment is critical to organizational success

If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.

5 sales dashboards the experts use to boost revenue!

5 sales dashboards the experts use to boost revenue!

Sales dashboards help you understand how you are performing on a day-to-day-basis. We asked our sales experts to share the top 5 sales dashboards they use to close more deals and boost revenue.

7 reasons why you need to switch your CRM system

7 reasons why you need to switch your CRM system

Does your CRM system feel outdated or unused? Is your current CRM system failing to meet expectations? If so, now might be time to consider switching CRM vendor. Check out these 7 signs to learn more!

The CRM Buyer’s Guide (Updated for 2019)

The CRM Buyer’s Guide (Updated for 2019)

New and improved for 2019, this free 40-page CRM Buyers’ Guide will help you understand why CRM is important, how to identify the right CRM solution for your business and how to successfully implement a CRM system company-wide.

How we used web forms to generate 112,201 new business leads

How we used web forms to generate 112,201 new business leads

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 100,000 business leads.

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