If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.
New and improved for 2018, this free 40-page CRM Buyers’ Guide will help you understand why CRM is important, how to identify the right CRM solution for your business and how to successfully implement a CRM system company-wide.
Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 100,000 business leads.
Companies that invest in social listening and respond to their customers on social media decrease operational costs, increase revenue and improve profits. In this article, we share ways to help you get started with social listening
The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.