As customers become more highly-informed buyers, it is radically changing the consideration and evaluation phases throughout their purchasing process. In this article, we take a closer look at the relationship between customer experience and marketing.
In this article, we share 12 tips for managing your marketing campaigns, coordinating sales efforts, and storing all customer information in one place without turning to an all-in-one CRM.
Wondering why open-ended questions are so important for sales reps? Here’s the answer, along with original research. Plus, we've included 31 great questions to add to your sales scripts.
In B2B/ SaaS, there are 2 powerful strategies to earn trust, loyalty and confidence from your customers. Those two are sales funnels and relationship funnels. Which strategy is right for your business?
Awarding the best is highly subjective as it depends on so many factors - especially in business. In fact, there may never be a single "Best CRM Software". So how do you choose the right CRM for you?
2021 is centered around growth and opportunity. Here, we share why today's leading SaaS companies are turning to relationship funnels, not a sales funnels, for sustainable business growth.
Sales reps that demonstrate emotional intelligence (EQ) during the sales process increase close rates by 12%. In this article, we explore why EQ matters in sales and how you can teach emotional intelligence to your sales team.
More than 70% of customers feel frustrated when their experience is impersonal, but what can you do to improve it? Here are 9 personalization strategies to help you create a more personalized customer experience.
Traditional customer service skills like a positive attitude and good communication are necessary, but to deal with today's customers, support reps need to evolve. Here’s 12 new skills to look for in 2021.
According to our own research, we found that 70% of SaaS companies are not measuring these 3 customer success metrics. Find out what they are, why they're important and how you can track them.