SuperOffice web report – August 2026

Web report · Google Analytics

SuperOffice web performance

August 2026 – all markets

Sessions

42,305

+46.5% vs July

Engagement rate

39.7%

-4.2pp vs July

Key events

272

+87.6% vs July

Top channel

Direct

35.6% of sessions

Most visited pages

Top landing pages by market, and overall across all seven markets.

By market

NO Norway
  1. /
  2. /crm/crm-plattform
  3. /ditt-nye-crm
  4. /komplett-crm-plattform
  5. /priser
  6. /crm/service
SE Sweden
  1. /
  2. /ditt-nya-crm
  3. /crm/crm-plattform
  4. /komplett-crm-plattform
  5. /crm/sales
  6. /priser
DE Germany
  1. /crm/crm-plattform
  2. /
  3. /crm/marketing
  4. /crm/kundenservice
  5. /crm/demo
  6. /crm-fuer-vertrieb
DK Denmark
  1. /
  2. /crm/crm-platform
  3. /priser
  4. /events
  5. /dit-nye-crm
  6. /komplet-crm-platform
NL Netherlands
  1. /
  2. /ontmoet-je-nieuwe-crm
  3. /compleet-crm-platform
  4. /prijzen
  5. /crm/sales
  6. /crm/demo
CH Switzerland
  1. /crm/crm-plattform
  2. /crm/kundenservice
  3. /
  4. /crm-fuer-vertrieb
  5. /preise
  6. /quellen/artikel/net-promoter-score

Overall – all markets

Landing page Sessions Active users Engagement rate Bounce rate Key events
1 / 20,371 6,823 39.0% 61.0% 71
2 /crm/crm-plattform 6,827 5,845 49.5% 50.5% 20
3 (not set) 3,581 1,757 5.6% 94.4% 0
4 /crm/kundenservice 850 807 53.3% 46.7% 0
5 /ditt-nya-crm 603 547 42.8% 57.2% 0
6 /crm/marketing 589 569 58.6% 41.4% 4
7 /crm/crm-platform 509 390 57.8% 42.2% 2
8 /ditt-nye-crm 506 466 47.0% 53.0% 1
9 /crm-fuer-vertrieb 434 420 43.5% 56.4% 2
10 /pricing 296 154 30.1% 69.9% 0
Grand total 42,702 24,350 39.5% 60.5% 273

Traffic sources

Session share by channel, August 2026 compared with July 2026, across all seven markets.

August 2026 July 2026
Direct 35.6% 39.3% Paid Search 29.4% 26.5% Organic Search 14.4% 19.1% Cross-network 12.0% 9.5% Unassigned 4.3% 0.9% Referral 2.2% 2.9% Display 1.1% 0.6% Organic Social 0.4% 0.4% AI Assistant 0.3% 0.5% Paid Social 0.2% 0.4%
Channel Sessions (Aug) Sessions (Jul) Change Engagement rate (Aug) Engagement rate (Jul) Key events (Aug) Key events (Jul)
Direct 15,065 11,356 +32.7% 33.73% 39.13% 44 64
Paid Search 12,444 7,639 +62.9% 46.79% 46.59% 116 31
Organic Search 6,096 5,524 +10.4% 45.00% 46.13% 69 31
Cross-network 5,077 2,729 +86.0% 44.55% 50.93% 8 4
Unassigned 1,838 261 +604.2% 1.36% 11.11% 5 5
Referral 924 827 +11.7% 50.76% 53.20% 18 3
Display 469 172 +172.7% 43.50% 42.44% 0 0
Organic Social 155 126 +23.0% 60.00% 57.14% 8 1
AI Assistant 134 137 -2.2% 56.72% 52.55% 4 2
Paid Social 103 103 +0.0% 33.01% 45.63% 0 4
Reading the shift: Direct stayed the largest channel but lost share as Paid Search and Cross-network scaled up. Overall engagement rate dipped slightly as these lower-engagement channels grew faster than the base — but key events nearly doubled, so the extra traffic is converting.
SuperOffice · HubSpot web report · August 2026

HubSpot web report

1 – 31 August 2026 · compared with previous 30-day period, where noted

COM NO DK SE DE CH BLX

A. Contact created totals by first conversion

HubSpot CRM · contacts created 1–31 August 2026, grouped by their first-conversion form

1,197
Contacts created
98
With a recorded first conversion
33
Distinct conversion sources
First conversionContacts
Insight

Danish webinar content is the strongest conversion driver this month: the "Struktur og datakvalitet med CRM" and "Sådan bliver du SuperOffice-kunde" webinars together brought in 22 first-touch contacts – more than any single demo page, including the Norwegian demo page (14) and the COM multi-step demo (7).

Local-language demo pages continue to outperform COM equivalents: NO, SE, DE and BLX demo pages combined for 29 contacts, roughly four times the COM multi-step demo alone. This backs a continued push on localised demo experiences over a single English flagship page.

Only 98 of the 1,197 contacts created this month (8%) have a recorded first-conversion event – the rest entered without submitting a form (e.g. via import, manual creation, or an integration). Worth checking whether more of those entry points could be tagged for attribution.

B. New visitor session totals by day, with source breakdown

Last 30 days vs. previous 30 days · Website Traffic Analytics

Data not pulled

Not available through the connected HubSpot tools

This report lives in HubSpot's native Traffic Analytics dashboard, which isn't exposed through the connected HubSpot integration (only CRM records, campaign attribution, and page/blog content analytics are queryable that way).

To complete this section, export or screenshot the following from HubSpot and share it back:

  • Reports → Website Analytics → Sessions, filtered to 1–31 August 2026
  • Daily breakdown by traffic source (Direct, Paid search, Organic search, etc.)
  • Comparison toggle set to "previous 30 days"

C. Form overview

Last month vs. previous month · Marketing → Forms → Analyze

Data not pulled

Not available through the connected HubSpot tools

The Forms → Analyze overview (views, submissions, conversion rate with a month-over-month comparison) is a native HubSpot dashboard widget that the connected integration doesn't expose directly.

To complete this section, export or screenshot the following from HubSpot and share it back:

  • Marketing → Forms → Analyze → Form overview, set to "Last month"
  • Comparison toggle set to "previous month"
  • The three headline metrics: form views, submissions, conversion rate

D. Forms submission total

HubSpot CRM · form submissions from contacts created 1–31 August 2026

107
Form submissions
1,197
New contacts
0.09
Submissions per new contact
98
Contacts with first conversion
107
Total form submissions (new contacts)
Insight

New contacts created in August submitted 107 forms between them – slightly more submissions than contacts with a first-conversion event (98), meaning a small number of contacts filled in more than one form after their initial conversion.

This figure counts submissions tied to contacts created in August. It won't match HubSpot's native "Forms submission total" dashboard exactly, since that report also counts submissions from contacts created in earlier months. Treat this as a new-contact-acquisition view of form activity, not a like-for-like replacement for the dashboard total.

Methodology notes

Actions to boost SEO & conversion​

In the pipeline