How Atea brings the whole organisation together on a single platform

Atea is Norway’s largest IT company. With nearly 1,900 employees spread across 23 towns and cities, they have high expectations to live up to – both their own and those of their customers. To achieve this, they need more than just good intentions. They need a single shared truth.

An organisation spread across the whole country

A customer team at Atea might consist of people from Oslo, Drammen, Trondheim and Alta – all working on the same client or sales opportunity. With consultants, salespeople and partners all involved in one and the same process, coordination is not just useful. It is crucial.

The challenge? The information already existed. It was just scattered everywhere.

“The information has always been there at Atea, but it’s been so scattered. Bringing it all together is absolutely critical.” – Joachim Braset, Partner Development Apple, Atea

Different regions and business areas worked in their own ways. Data was locked away in silos. And it was difficult to see the full picture – of the customer, of the pipeline, of what was actually happening.

One platform. The whole organisation.

With SuperOffice CRM, Atea has brought together the information that was previously scattered across systems, regions and teams – in one single place.

This means that everyone working with a customer now operates on the basis of the same data. Tasks are assigned, activities are followed up, and the sales process is developed collaboratively – regardless of where in the country the team is based.

“What CRM helps us with now is assigning tasks to one another, seeing what has been completed, what hasn’t – and how to move the entire sales process forward.” – Kim Fjeld, Head of CRM, Atea

Structure separates the good from the best

In sales, a great deal is about discipline. About keeping track of things. About knowing what has happened with a customer – and what needs to happen next.

“Having structure and an overview in sales work – I think that’s perhaps what sets a good salesperson apart from a less good one.” – Tove Torstensson, Head of Sales, Healthcare, Atea

SuperOffice provides Atea’s sales organisation with precisely that: a shared platform where the pipeline, activities and customer insights are available to everyone – not just those who happened to be in the right meeting at the right time.

From siloed to data-driven

With all the information gathered in one place, new opportunities open up. Not just for working more efficiently today – but for making better decisions in the future.

“I see so many opportunities in utilising the data we’re now gathering in one place, which we can use in future to make data-driven decisions.” – Tove Torstensson, Head of Sales, Healthcare, Atea

AI is a natural part of that journey. Atea envisages using AI on the data they collect in SuperOffice – to become more efficient and more creative in the sales process.

“Sales is partly a creative process, and I firmly believe that AI can help us in this regard.” – Tove Torstensson, Head of Sales, Healthcare, Atea

The result: one Atea facing the customer

Perhaps the most important benefit isn’t about systems or data. It’s about how Atea is perceived from the outside.

“The biggest difference I’ve noticed is that we have greater insight into what we’re doing and how we should do it, and what the customer thinks and tells us in return.

The effect of several departments working together towards the same customer is that we are perceived as one. That’s better for us, of course – but most importantly, it’s better for the customer.” – Aleksander Jønvåg, Sales Director, Atea

And for a company like Atea – where expectations are high and the competitive advantage lies in understanding and supporting customers better than anyone else – that’s exactly where the value lies.

“Working more in SuperOffice than we have done before has been a bit of an energy boost. You discover a new way of working. We’re seeing new things we can do. It’s really exciting.” – Joachim Braset, Apple Partner Development, Atea

About Atea :

Atea is the leading provider of IT infrastructure and related services in the Nordic and Baltic regions, with nearly 1,900 employees and a presence in 23 towns and cities in Norway alone.

Solution: SuperOffice CRM Suite across the entire organisation

Industry: IT infrastructure and services

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