The era of “growth at any cost” is over. European SMBs are entering a new phase, and moving forward, companies want growth that is:
- More predictable
- Less admin-heavy
- Achieved by doing more with less
Our own research confirms this. We recently surveyed more than 200 business leaders and the number one thing that stood out in what companies look for in a CRM is simple: increase sales and business productivity. At the same time, according to XANT, more than 60% of a sales rep’s time is spent on non-revenue generating activities. This means that we must reduce friction, automate the right things, and free people up to do what drives revenue.
This is the context for SuperOffice’s position for European SMBs: Big enough to change your business. Local enough to know it.
We are building a CRM that helps European SMBs grow faster, easier and more predictable. Not by adding more complexity, but by focusing on simplicity of use and a powerful platform that helps to achieve just that.
We have four pillars that guide what we build, how we serve, and how we show up: Future proof, Proven track record, Local expertise and Personal connection.
Future proof: AI that works for people, not the other way around
AI is on everyone’s agenda. The question is no longer if you should use it, but how you can make it work in a practical, secure and efficient way.
For us, “future proof” is not about chasing the latest buzzword. It means:
- Giving sales, marketing and customer teams AI-driven tools that save time immediately
- Automating admin and routine work so your people can focus on building relationships and revenue
- Making AI transparent and usable, embedded in workflows they already know
When a lot of time in businesses is spent on admin work from sales reps, marketers and customer service representatives, the first win is obvious: use AI and automation to eliminate repetitive tasks. Log activities automatically, suggest next best actions, creating content for your next campaign and having agents work for you when you’ve logged off for the day; doing desktop research, transcribing meeting minutes, populating the CRM with the right data, and so on.
Our ambition is clear:
Making every customer relationship valuable and effortless with a CRM that is simple to use and powerful where it matters.
This is how we help European SMBs grow with more predictability and higher efficiency, while keeping people and relationships at the center.
Proven track record: Decades of helping customers grow
Technology changes fast. Business fundamentals do not. Relationships, trust and consistent execution still decide who wins.
Our proven track record stands for lasting impact. Three decades of experience allow us to make quick and effective improvements that stand the test of time.
It shows in how we design and deliver our product and services:
- Intuitive, easy-to-use CRM that people actually adopt
- A platform tested across thousands of customers, refined over time
- Continuous improvements based on real-world feedback from our users
The result is a CRM that feels familiar enough to start using quickly, yet powerful enough to support serious growth ambitions. In a world where tech stacks can become bloated, complex and fragmented, we focus on a CRM that makes work easier, not harder.
Local expertise: European by design, not by adaptation
European SMBs do not operate like US enterprises, that’s why we do things differently. Regulations, buying processes, languages, expectations and cultures differ from market to market. Yet many CRM platforms are built with a one-size-fits-all mindset, then “localized” as an afterthought.
SuperOffice is European by design. Our local teams live and work in the same markets as our customers. This matters because it allows us to:
- Understand the realities of your market, not just the theory
- Offer guidance on how to structure your CRM to support your processes
- Align with your legal, compliance and data requirements
- Speak your language, literally and commercially
“Local expertise” means we are close enough to understand how your business runs, and how your teams work. It is what allows us to give relevant, actionable advice instead of generic best practices.
For SMBs that want to grow with more clarity and confidence, having a CRM partner who understands their context is a strategic advantage.
Personal connection: A partner in your Relationship Loop
We talk a lot about the Relationship Loop, our version of the customer journey. It’s about how we enable our customers to find, catch and keep more customers. Growth happens when this loop runs smoothly, with as few handover gaps and internal friction as possible.
Our role is to be a partner in that loop, not just a system behind it. That is why “personal connection” is critical:
- You get direct and responsive access to people who know your account
- We meet you where you are in your CRM journey, whether you are starting out or scaling up
- We prioritize a streamlined, human experience, not a maze of support portals and tickets
No matter where you are in your Relationship Loop, lead generation, driving sales processes, onboarding, account management or renewal, you should feel that:
SuperOffice is close enough to understand your situation and present enough to help you move forward quickly.
Growing faster, easier and more predictable
For European SMBs, growth today means doing more with less: reducing admin, creating clarity, and building predictable revenue through smarter use of technology. SuperOffice helps make that possible with a CRM that is simple to use and powerful where it matters. Guided by innovation, local expertise, and decades of experience, we combine AI-driven productivity with a personal partnership that supports your business at every stage of growth.
Lars Engbork, Group CEO
Bettina Isabelle Berntsen, Group CMO
