Dive into our overview of the benefits of an integrated CRM and ERP system. The best solution, of course, being SuperOffice. While we have standard integration for all major ERP systems, today’s blog is dedicated to a deep dive into Visma.net and Visma Business NXT.
Have a look at our most recent findings from our webinars with industry professionals earlier this year and find out how ConnectERP in SuperOffice saves time while boosting your efficiency.
Integration-ready companies use SuperOffice: the best CRM for Visma
If your business runs on Visma.net or Visma Business NXT, there is a good chance you are already seeing the operational benefits of a solid ERP system.
But what about your sales team? In many cases they lack access to crucial data from the ERP system. This can lead to customer-facing teams working in parallel systems: CRM on one side, ERP on the other, with no clear link between the two.
And that’s where friction begins. Not working with integrated CRM and ERP systems turns out to be a real time thief, but only few companies make the easy transition to integrated systems.
Earlier this year, we hosted webinars with Norwegian and Swedish businesses. We found out that over 50% of participants admitted that even with both systems in place, they still had not integrated them. Even more revealing: 25% of Swedish salespeople and 29% of their Norwegian counterparts said they rely on ERP and CRM data multiple times a day… without any integration.
That is a lot of missed efficiency, not to mention the significant risk of valuable cross- and upselling opportunities falling through the cracks.
It's exactly the kind of gap SuperOffice CRM, when combined with ConnectERP, is designed to close.
Why integration matters (more than ever)
When CRM and ERP systems aren’t connected, it slows everyone down. Sales needs financials. Finance wants updates. Project managers are stuck in the middle, reconciling two separate data sets just to answer one customer’s question.
Integrated systems like ConnectERP in SuperOffice CRM, on the other hand, give you:
- Real-time access to inventory, customer orders, and credit status
- Fewer manual updates and duplicate data entry
- Shorter response times and faster approvals
- A smoother customer experience from quote to invoice
As Lars Engbork, our SuperOffice CEO, puts it:
“Companies that integrate CRM with ERP systems don’t just make internal processes faster - they give their people the time to spend with customers, and that’s what builds real relationships. That’s where the value lies.”
Ready to see what a unified CRM + ERP workflow looks like?
Watch the demo here
What to look for in a CRM built for Visma
Not all CRM systems are made with ERP integration in mind. If you are running Visma.net or Business NXT, here is what to prioritize:
1. Speed of integration
What to look for: Shorter setup times and less custom coding. Your team shouldn't have to wait months to sync two systems. With ConnectERP, SuperOffice pre-configured to connect with Visma’s APIs, such as e-economic, Tripletex and more.
Why: Faster integration means quicker time-to-value. Your team can start working smarter with connected data in days, not months. It also reduces project risks like unnecessary costs and dependency on custom development.
2. Flexibility across departments
What to look for: A CRM that works for sales, support, finance, and operations, not just your customer team. SuperOffice lets teams view key ERP data (like payment status or order history) right inside the CRM, with full permission control. And the best part? Not all users need a full ERP license to access crucial data insights.
Why: The real power of integrations is cross-functional collaboration. When teams share the same data context, they make more efficient decisions and provide a smooth experience to customers without having to juggle multiple tools.
3. Scalability as you grow
What to look for: Room for growth. Whether you're expanding into new markets or taking on more complex projects, your CRM + ERP setup needs to keep up. SuperOffice is designed to scale with your organization, with modular apps and deep customization options.
Why: Growth should not mean rethinking your entire tech stack. A scalable CRM ensures you can evolve and expand your processes or add users without having to start from scratch. This saves both time and money in the long run.
4. Built-in security and compliance
What to look for: Peace of mind. Especially for companies in regulated industries like construction and manufacturing, data handling isn’t just a nice-to-have, it’s a legal requirement. SuperOffice and Visma are both built with compliance at their core, maintaining strong GDPR and data security standards.
Why: Falling short on compliance erodes trust with clients and partners. A secure system keeps you legally protected and, most importantly, strengthens your reputation as a reliable business partner.
Need to see how it would work in your setup? Book a consultation.
Why SuperOffice is the best CRM for Visma
SuperOffice stands out for more than just its clean interface and smart workflows. It’s a CRM designed with integration at its core, especially through ConnectERP.
- Out-of-the-box Visma connectivity
- Local expertise in the Nordics and across Europe
- Support for industry-specific needs, from project-based businesses to high-volume sales organizations
- Built-in automation, helping your teams work smarter, not harder
Most importantly, SuperOffice doesn’t just connect data, it connects people. With everything available directly in the SuperOffice CRM dashboards, it eliminates silos and syncs real-time information for everyone from sales to marketing and service.
“This isn’t about software, it’s about simplifying the way people work. That’s what companies really want from a CRM + ERP solution.” - Lars Engbork, CEO of SuperOffice
How do we compare to other solutions out there?
| Feature | SuperOffice + ConnectERP | Salesforce + 3rd Party Connector | HubSpot + Custom API Integration | Microsoft Dynamics 365 |
| Native support for Visma | Direct integration with Visma ERP systems via ConnectERP | Integration not part of offering | Integration not part of offering | Integration not part of offering |
| Integration speed | Fast (prebuilt, ready-to-go) | Slow (3rd party setup required) | Variable (developer resources needed) | Moderate to slow |
| Scalability and customization | Scales with teams and departments | Highly scalable but complex | Limited scalability in B2B and ERP-heavy setups | Scalable but often overengineered |
| Data security and compliance (GDPR) | Nordic-hosted and GDPR-ready | Adheres to global data protection laws | U.S.-hosted data by default | Depends on setup |
| Total cost of ownership | Cost-efficient, no hidden middleware fees | High due to add-ons and connectors and 3-rd party developers | Low entry cost, higher dev costs over time | Enterprise pricing due to 3rd party development, steep for SMBs |
| Local support & expertise | Included support with expert knowledge across all our locations | Often outsourced | Limited ERP knowledge | Available, but more enterprise-focused |
| Best for | Project-driven B2B companies using Visma | Global orgs with large IT teams | Marketing-led orgs with basic CRM needs | Enterprise setups with IT-led ERP teams |
Making the business case? Start here.
If you're a project manager or decision-maker evaluating CRM solutions, and you're working with Visma ERP, your next step is clear.
- SuperOffice offers fast integration with Visma.net and Business NXT
- It’s built to scale and adapt with your business
- Standard plan has you up and running in hours not months
Want to see it in action? Watch our demo or request a personalized walkthrough.
