1. You invest heavily |
2. You build trust and momentum |
3. But the impact isn’t captured |
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Turn events into lasting customer relationships
Together with Lyyti, we bring event management and CRM together, so every interaction becomes part of your customer journey.
Attendees become opportunities. Moments become measurable growth.
Events are where relationships begin. CRM is where they grow.
Events are powerful. But their impact is often lost.
B2B companies spend 20–30% of their marketing budget on events. Yet up to half of event activities fail to create measurable impact.
- “Attendance” becomes the KPI, because deeper impact isn’t visible.
- Events become campaigns, not drivers of long-term relationships.
Where event impact gets lost
Interest sparks at events. Opportunity starts in CRM.
Capture, structure and connect event interactions
- Invitations, registrations, and attendance sync automatically
- Engagement becomes visible in the customer record
- Sales sees who attended and what they engaged with
- Follow-up becomes timely and relevant
- You can track how relationships progress over time
Let events accelerate the customer journey
SuperOffice CRM is built around the Relationship Loop, focusing on long-term growth through awareness, research, evaluation, purchase, retention, expansion, and advocacy.
Events don’t replace the stages. They accelerate them.
When event engagement is connected
- Awareness becomes connection
- Evaluation builds confidence
- Retention strengthens through continued interaction
- Advocacy builds community
Events accelerate every stage of the Relationship Loop.
Events are some of the most trust-building moments in the entire journey. But only if the data is connected.
A simple flow, from moment to momentum
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Before the event
Invite the right people, without manual work. Use your CRM data to build targeted invitation lists. Import contacts directly into your event. Keep invitees automatically synced in SuperOffice CRM.
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During the event
Capture participation in real time. See what’s happening directly in your CRM. Registration and attendance update automatically. View participant status inside a Project.
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After the event
Turn participation into action. Participant status is updated automatically in SuperOffice CRM. View attendance directly in the Project. Build targeted follow-up campaigns. Sales sees who attended before reaching out.
A true 360° view of your customer
- Event management and CRM, fully connected
- Invitations, participation and engagement visible in one customer record
- Sales sees who attended and what they engaged with
- Smooth transition from marketing to sales
When event engagement is visible, relationships move forward.
Built for European businesses that care about trust
Lyyti is built in Europe, for European companies.
- GDPR-first by design EU data handling
- Secure participant management
- Structured, CRM-ready data
Events are for connecting, your CRM is for building trust. Trust isn’t secured at the event but proven by the system behind it.
FAQ
Lyyti is a SuperOffice company and integrates directly with SuperOffice CRM. Together, they connect event management and customer data so event participation becomes visible inside your CRM.
Yes. Lyyti works as a standalone event management platform. However, the strongest value comes when event participation is connected directly to SuperOffice CRM.
Lyyti supports in-person, virtual, and hybrid events – from small customer breakfasts and webinars to large conferences and partner events.
Connecting event management to your CRM keeps event participation visible and actionable.
Instead of managing events separately, invitations and attendance data appear inside SuperOffice CRM. Sales can see who attended, and marketing can build targeted follow-up campaigns based on participation status.
Invitations, registrations, and attendance status sync directly into SuperOffice. Events appear as Projects, and participants are updated as Project Members, giving sales and marketing clear visibility of event participation.
Events act as accelerators across awareness, evaluation, retention, and advocacy. When connected to CRM, they help move relationships forward with clarity and confidence.
Events create meaningful touchpoints across the customer journey, from awareness to retention and advocacy.
When event participation is connected to CRM, invitations, registrations, and attendance become visible inside the customer record. This helps marketing and sales follow up with the right context and keep relationships moving forward.
Event management CRM integration connects your event platform with your customer relationship management system.
With Lyyti and SuperOffice, event invitations, registrations, and attendance status sync directly into CRM. This makes event participation visible in the customer record and supports better follow-up across marketing and sales.
Yes. Lyyti is built in Europe with GDPR and data security at its core, including EU-based data processing and secure participant data handling.
It’s ideal for organisations that:
- Run multiple events per year
- Care about customer journey and long-term relationships
- Want better visibility of event participation in CRM
- Need structured, compliant event data
Make every event move the relationship forward
Move beyond standalone events. Make them part of your customer journey. Talk to us about your current setup, and we’ll explore the best way to connect your events and customer journey.