Signify Research works with high-tech, well respected household names providing expert market insight.
Although clients are multinationals, there is only a small number of people in the world who are potential customers. Signify Research will only send 100% relevant information to individuals. Granularity of information, integrated contact management and marketing are everything.
Offering standout market research in terms of expertise in the technology industry, Signify Research had to differentiate itself from a large competitive crowd jostling to win the same collection of global giants.
“In our first year of business, we won customers by sending them sample market insights that were of direct and immediate relevance to their activities. The quality of our research stands out and won us sought-after brands within our customer base. However, the detailed targeting needed couldn’t be managed in spreadsheets, so we looked for a sophisticated solution that would grow with our company,” explained Simon Harris, Managing Director of Signify Research.
Following an aggressive growth plan to add ten to the company head count over two years, the leadership team looked at potential solutions.