SuperOffice web report – October 2026

Analytics web report

October 2026 – all markets

Sessions

46,594

−0.8% vs September

Engagement rate

44.0%

+0.9pp vs September

Key events

877

−76.4% vs September

Top channel

Direct

41.8% of sessions

Most visited pages

Top 6 landing pages by market, and overall across all markets.

By market

NO Norway
  1. /
  2. /crm/crm-plattform
  3. /komplett-crm-platform
  4. /ditt-nye-crm
  5. /pricing
  6. /priser
SE Sweden
  1. /
  2. /ditt-nya-crm
  3. /crm/crm-plattform
  4. /komplett-crm-plattform
  5. /priser
  6. /resurser/artiklar/vad-ar-crm
DE Germany
  1. /crm/crm-plattform
  2. /
  3. /crm/marketing
  4. /inhalte/crm-plattform-demo
  5. /crm-fuer-vertrieb
  6. /preise
DK Denmark
  1. /
  2. /crm/crm-platform
  3. /content/komplet-crm-platform
  4. /crm/service
  5. /crm/marketing
  6. /crm/sales
NL Netherlands
  1. /
  2. /ontmoet-je-nieuwe-crm
  3. /compleet-crm-platform
  4. /crm/sales
  5. /prijzen
  6. /crm/service
CH Switzerland
  1. /
  2. /crm-fuer-vertrieb
  3. /crm/marketing
  4. /crm/crm-plattform
  5. /crm/kundenservice
  6. /quellen/artikel/net-promoter-score

Overall – all markets

Landing page Sessions Active users Engagement rate Bounce rate Key events
1 / 26,089 9,160 43.2% 56.8% 299
2 /crm/crm-plattform 4,124 3,008 53.5% 46.5% 206
3 /ditt-nya-crm 1,193 1,129 56.4% 43.6% 2
4 /crm/marketing 684 629 68.9% 31.1% 118
5 /crm-fuer-vertrieb 396 373 66.4% 33.6% 2
6 /pricing 382 245 45.6% 54.5% 1
7 /crm/sales 312 279 51.0% 49.0% 2
8 /priser 278 200 52.9% 47.1% 6
9 /komplett-crm-platform 271 27 28.4% 71.6% 4
10 /crm/crm-platform 247 176 58.7% 41.3% 19
Grand total 46,594 20,911 44.0% 56.0% 877

Traffic sources

Session share by channel, October 2026 compared with September 2026, across all markets.

October 2026 September 2026
Direct 41.8% 41.7% Paid Search 29.4% 29.6% Organic Search 17.0% 18.2% Cross-network 6.5% 4.0% Referral 3.6% 2.5% Unassigned 0.8% 1.0% Organic Social 0.6% 0.4% Paid Social 0.6% 0.3% Display 0.5% 0.4% Email 0.4% 0.2% AI Assistant 0.3% 0.4%
Channel Sessions (Oct) Sessions (Sep) Change Engagement rate (Oct) Engagement rate (Sep) Key events (Oct) Key events (Sep)
Direct 19,486 19,577 −0.5% 37.5% 37.9% 149 821
Paid Search 13,715 13,909 −1.4% 45.5% 47.7% 413 1,888
Organic Search 7,942 8,565 −7.3% 45.4% 45.9% 121 580
Cross-network 3,029 1,868 +62.2% 57.6% 55.5% 97 179
Referral 1,671 1,155 +44.7% 42.1% 50.2% 30 80
Unassigned 368 452 −18.6% 25.5% 8.9% 22 35
Organic Social 274 197 +39.1% 66.8% 58.4% 9 16
Paid Social 262 135 +94.1% 49.6% 54.1% 11 15
Display 245 171 +43.3% 54.3% 64.3% 6 32
Email 198 77 +157.1% 42.9% 35.1% 8 4
AI Assistant 160 197 −18.8% 59.4% 60.4% 11 50
Key developments: Sessions were broadly flat (−0.8%) and engagement improved to 44.0%. Cross-network traffic grew 62.2% and has the highest engagement of the large channels at 57.6%. Paid Search held steady on volume (−1.4%) but engagement fell to 45.5% from 47.7%. Key events dropped to 877 from 3,714, mostly from Paid Search (413 vs 1,888) and Direct (149 vs 821). That pattern follows a jump from 295 in August, which looks more like a change in event tracking or key event settings than a change in visitor behaviour. It should be checked before the key events figure is reported.
Data source and baseline. All figures are from Google Analytics 4 (all markets), pulled via Windsor.ai. September and October both come from GA4 so the comparison uses one source. The September headline figures in the previous version (57,528 sessions and 4,715 key events) did not match GA4 or that report's own channel table, so they have been replaced. Market cards show the top 6 landing pages per market by October sessions, excluding unattributed "(not set)" entries.
SuperOffice · HubSpot web report · October 2026

HubSpot web report

1 – 31 October 2026 · compared with September 2026, where noted

COM NO DK SE DE CH BLX

A. Contact created totals by first conversion

HubSpot CRM · contacts created 1–31 October 2026, grouped by their first-conversion form

750
Contacts created
109
With a recorded first conversion
38
Distinct conversion sources
Book a CRM demo | COM-Demo multi-step
19
Book en CRM-demo | NO-Demo
15
European Growth & Technology Outlook 2027 | original research
11
Boka en CRM-demo | SE-Demo
9
CRM-Demo buchen | DE-Demo
6
Boek een CRM demo | BLX-Demo
5
European Growth & Technology Outlook 2027 | download
5
Book en CRM-demo | DK-Demo
4
Contact verkoop | BLX-Contact me
3
CRM buyers guide | BLX-Download
2
First conversionContacts
Book a CRM demo | SuperOffice for B2B teams: COM-Demo-multi-step19
Book en CRM-demo | SuperOffice for B2B-team: NO-Demo15
European growth & technology outlook 2027 | SuperOffice: COM-2027 original research11
Boka en CRM-demo | SuperOffice for B2B-team: SE-Demo9
CRM-Demo buchen | SuperOffice für B2B-Teams: DE-Demo6
Boek een CRM demo | SuperOffice voor B2B teams: BLX-Demo5
European growth & technology outlook 2027 | SuperOffice: COM-2027 original research download5
Book en CRM-demo | SuperOffice til B2B teams: DK-Demo4
Contact verkoop: BLX-Contact me3
CRM buyers guide: BLX-Download2
Demo of SuperOffice CRM: UK-Demo2
SuperOffice CRM | Zet relaties om in omzet: BLX-Demo2
10 questions every sales manager should know how to answer: COM-Download1
12 email skabeloner til salg: DK-Download1
COM-Demo interactive demo1
Contact sales: UK-Contact me1
CRM for kundservice | SuperOffice: SE-Demo1
CRM-systemet byggt för varje team | SuperOffice: SE-Demo1
Free download: 7 customer service email templates: UK-Download1
Free download: CRM buyers' guide: COM-Download1
Gratis download: erfolgreich in schwierigen Zeiten: DE-Download1
Gratis download: Leitfaden zum Kauf einer CRM-Lösung: DE-Download1
Gratis nedlasting: Den ultimate guiden til CRM og ERP: NO-Download1
Gratis nedlasting: Kjøpsguide til CRM-løsninger: NO-Download1
Helsesjekk for salgspipeline: 10 tegn på at pipelinen er ute av kontroll: NO-Download1
Kontakt salg: NO-Contact me1
Salgslederens guide til smartere salg: NO-Download1
SE-Demo interactive demo1
SuperOffice CRM-demo: FI-Demo1
SuperOffice CRM | Beziehungen, die zählen. Umsatzwachstum.: DE-Demo1
SuperOffice CRM | Relasjoner som betyr noe. Omsetning som vokser.: NO-Demo1
SuperOffice CRM | Turn relationships into revenue: COM-Demo1
SuperOffice newsletter: COM-Newsletter1
SuperOffice newsletter: UK-Newsletter1
SuperOffice nyhedsbrev: DK-Newsletter1
The pipeline health check: 10 signs your pipeline is out of control: COM-Download1
Thrive från SuperOffice: SE-Newsletter1
Insight

COM's multi-step demo led first conversions with 19 contacts, followed by NO-Demo with 15. The 2027 European growth report brought 16 contacts across its view and download entries, the largest content source this month. SE-Demo (9) and DE-Demo (6) were the next strongest demo pages.

109 of 750 contacts created in October (15%) have a recorded first conversion, level with September's share. The other 641 have no recorded first conversion, so this table covers a minority of new contacts. No DK webinar sources appear in October's first-conversion data.

B. Contacts created by market

HubSpot CRM · contacts with a recorded first conversion, grouped by market · October 2026 vs. September 2026

September 2026 October 2026
23
6
DK
21
22
NO
17
41
COM
16
9
DE
10
13
SE
5
12
BLX
3
1
FI
2
5
UK
2
0
CH
Insight

COM returned to the top spot with 41 contacts with a recorded first conversion, up from 17 in September. That is 38% of the 109 tagged contacts this month.

BLX more than doubled to 12 (from 5), and UK rose to 5 (from 2). NO held steady at 22 (from 21). DK fell to 6 from 23, the largest decline by market.

C. Form submissions total

HubSpot CRM · form submissions from contacts created 1–31 October 2026, compared with September 2026

142
Form submissions (Oct)
750
New contacts (Oct)
0.19
Submissions per new contact
109
Contacts with first conversion
142
Total form submissions (new contacts)

By market (contacts with a recorded first conversion)

1–31 October 2026 vs. September 2026

September 2026 October 2026
19
6
DK
27
24
NO
33
70
COM
15
9
DE
16
14
SE
10
12
BLX
1
1
FI
3
6
UK
1
0
CH
Insight

Contacts created in October submitted 142 forms, up from 125 in September. On 750 new contacts, that is 0.19 submissions per contact, compared with 0.16 in September.

COM accounted for 70 of the 142, led by the COM multi-step demo (28) and the "10 questions every sales manager should know" download (20). NO (24, from 27) and DK (6, from 19) were lower.

Methodology notes

Actions to boost SEO & conversion​

In the pipeline

  • European Growth & Technology Outlook 2027 - launched. Still in focus. Downloads so far (excluding internal) 29. 
  • Local articles. Updates of existing & new. Ongoing.
  • Optimisations from NoA (all domains). Work in progress
  • Manufacturing page updates, NO recommendations from NoA implemented. Will be applied to all domains. 
  • Update most visited pages to increase conversion. Planned.