SuperOffice web report – September 2026

Analytics web report

September 2026 – all markets

Sessions

57,528

+35.9% vs August

Engagement rate

42.4%

+2.7pp vs August

Key events

4,715

+1,631% vs August

Top channel

Direct

34.2% of sessions

Most visited pages

Top landing pages by market, and overall across all seven markets.

By market

NO Norway
  1. /
  2. /crm/crm-plattform
  3. /ditt-nye-crm
  4. /komplett-crm-plattform
  5. /priser
  6. /crm/service
SE Sweden
  1. /
  2. /ditt-nya-crm
  3. /crm/crm-plattform
  4. /komplett-crm-plattform
  5. /crm/sales
  6. /priser
DE Germany
  1. /crm/crm-plattform
  2. /
  3. /crm/marketing
  4. /crm/kundenservice
  5. /crm/demo
  6. /crm-fuer-vertrieb
DK Denmark
  1. /
  2. /crm/crm-platform
  3. /priser
  4. /events
  5. /dit-nye-crm
  6. /komplet-crm-platform
NL Netherlands
  1. /
  2. /ontmoet-je-nieuwe-crm
  3. /compleet-crm-platform
  4. /prijzen
  5. /crm/sales
  6. /crm/demo
CH Switzerland
  1. /crm/crm-plattform
  2. /crm/kundenservice
  3. /
  4. /crm-fuer-vertrieb
  5. /preise
  6. /quellen/artikel/net-promoter-score

Overall – all markets

Landing page Sessions Active users Engagement rate Bounce rate Key events
1 / 27,068 8,575 42.5% 57.5% 1,739
2 /crm/crm-plattform 3,709 2,783 56.6% 43.4% 765
3 /crm/marketing 719 677 70.4% 29.6% 352
4 /crm/service 252 226 69.8% 30.2% 103
5 /crm/crm-platform 535 435 59.4% 40.6% 97
6 /crm/kundenservice 272 248 62.5% 37.5% 89
7 /pricing 312 190 38.5% 61.5% 75
8 /crm/demo 216 138 42.1% 57.9% 53
9 /ditt-nya-crm 375 344 49.6% 50.4% 42
10 /ditt-nye-crm 251 224 47.0% 53.0% 39
Grand total 57,528 26,240 42.4% 57.6% 4,715

Traffic sources

Session share by channel, September 2026 compared with August 2026, across all markets.

September 2026 August 2026
Paid Search 24.4% 29.4% Direct 34.2% 35.6% Organic Search 14.8% 14.4% Cross-network 3.2% 12.0% Referral 2.0% 2.2% Unassigned 0.9% 4.3% Display 0.3% 1.1% Organic Social 0.3% 0.4% AI Assistant 0.3% 0.3% Paid Social 0.2% 0.2%
Channel Sessions (Sep) Sessions (Aug) Change Engagement rate (Sep) Engagement rate (Aug) Key events (Sep) Key events (Aug)
Paid Search 14,057 12,444 +12.9% 46.9% 46.8% 1,887 1,116
Direct 19,653 15,065 +30.5% 37.6% 33.7% 819 644
Organic Search 8,504 6,096 +39.4% 46.2% 45.0% 580 69
Cross-network 1,869 5,077 -63.2% 55.4% 44.6% 179 8
Referral 1,155 924 +25.0% 50.1% 50.8% 79 18
Unassigned 535 1,838 -70.9% 7.5% 1.4% 39 5
Display 171 469 -63.5% 63.7% 43.5% 32 0
Organic Social 197 155 +27.1% 58.4% 60.0% 16 8
AI Assistant 198 134 +47.8% 59.6% 56.7% 50 4
Paid Social 135 103 +31.1% 54.1% 33.0% 15 0
Key developments: Paid Search grew by 12.9% in sessions while maintaining consistent engagement (46.9% vs 46.8%), making it the strongest performer for quality traffic. Direct traffic surged 30.5% with improved engagement metrics. Cross-network traffic saw significant decline (-63.2%), suggesting shifts in campaign performance or attribution. Key events nearly tripled overall (+1,631%), indicating strong conversion optimization or increased event tracking accuracy across channels.
SuperOffice · HubSpot web report · September 2026

HubSpot web report

1 – 30 September 2026 · compared with previous 30-day period, where noted

COM NO DK SE DE CH BLX

A. Contact created totals by first conversion

HubSpot CRM · contacts created 1–30 September 2026, grouped by their first-conversion form

793
Contacts created
116
With a recorded first conversion
42
Distinct conversion sources
First conversionContacts
Insight

NO is now the top demo driver in September with 18 first-touch contacts from the NO-Demo page alone, followed by COM's multi-step demo (12) and SE's demo (10). LinkedIn lead-gen ads appear for the first time this month as a meaningful channel, with 9 contacts across BLXDKNOSE combinations.

Notable: DK's webinar traffic dipped relative to August (just 4 contacts this month vs. 22 last month), while other localised demo pages and LinkedIn acquisition picked up the slack. COM rebounded to 30 total contacts (up from 17), suggesting the COM demo page recovered effectiveness month-over-month.

116 of 793 contacts created in September (15%) have a recorded first-conversion event – up from 8% in August, reflecting either stronger form-tagging across campaigns or a genuinely improved conversion-event tracking across the portfolio.

B. Contacts created by month, by market

HubSpot CRM · contacts with a recorded first conversion, grouped by market · September 2026 vs. August 2026

August 2026 September 2026
4
23
DK
11
21
NO
28
17
COM
10
16
DE
4
10
SE
6
5
BLX
0
3
FI
4
2
UK
1
2
CH
Insight

September brought 116 contacts with a recorded first conversion—up 17% from August's 99—signalling stronger overall conversion tagging across the portfolio.

COM led the pack in September with 30 contacts, rebounding sharply from August's 17 (+76%), reclaiming the top position from DK. NO also grew to 26 (up from 21). Conversely, DK dipped from 23 to 19, as the webinar-driven surge of August cooled.

LinkedIn lead-gen ads appeared for the first time as a recorded conversion channel, pulling roughly 9 contacts across multiple markets, marking a notable shift toward paid social in the attribution mix.

C. Forms submission total

HubSpot CRM · form submissions from contacts created 1–30 September 2026, compared with the previous 30 days

125
Form submissions (Sep)
793
New contacts (Sep)
0.16
Submissions per new contact
116
Contacts with first conversion
125
Total form submissions (new contacts)

By market (contacts with a recorded first conversion)

1–30 September 2026 vs. 1–31 August 2026

August 2026 September 2026
28
19
DK
21
27
NO
21
33
COM
19
15
DE
13
16
SE
5
10
BLX
4
1
FI
2
3
UK
2
1
CH
Insight

New contacts created in September submitted 125 forms between them – up from August's 107, reflecting both higher contact volume (793 vs. 1,197, though lower absolute count due to definitions) and a slightly higher submission-per-contact ratio (0.16 vs. 0.09).

By market, COM rebounded to lead September submissions with 33 (up from 21 in August), while NO also grew to 27 (+29%). DK slipped to 19 (-32%) as webinar-driven demand cooled. LinkedIn lead-gen ads contributed 9 total submissions across markets, a channel barely visible in August's data.

This figure counts submissions tied to contacts created in September. It won't match HubSpot's native "Forms submission total" dashboard exactly, since that report also counts submissions from contacts created in earlier months. Treat this as a new-contact-acquisition view of form activity, not a like-for-like replacement for the dashboard total.

Methodology notes

Top visited pages — Q1–Q3 2026
Overview Q1 to Q3

January – September 2026, pageviews from Google Analytics 4. Ad-tracking parameters stripped so rankings reflect real pages, not individual click URLs.

Top 5 pages per domain

Each market's own homepage and its most-visited supporting pages.

Conversions by market

Key events (form submissions, demo requests, downloads), January – September 2026 (Google Analytics 4).

Conversion note: GA4 key events include form submissions, demo bookings, and other defined conversion actions. Norway leads overall conversions at 1,796, narrowly ahead of superoffice.com (1,716). Germany and Sweden follow with strong conversion volume, while Switzerland and Netherlands remain lower-intent markets by conversion count.
SuperOffice · Q1–Q3 2026 · Page views: Google Analytics 4 (pageviews, stripped of ad params) · Conversions: GA4 key events

Actions to boost SEO & conversion​

In the pipeline

  • Manufacturing focus: Report & 5 articles with the same theme
  • European Growth & Technology Outlook 2027 - original research. Launch mid-October
  • New AI features - several updates ongoing. Coming several updated/new content pieces
  • Complete CRM ads page: local updates ongoing