Oslo, Norway / Gothenburg, Sweden
SuperOffice, a leading European provider of customer relationship management (CRM) solutions, today announced the acquisition of 100% of the shares in i-Centrum AB, a Swedish software company that is a long-standing partner and key contributor to the SuperOffice ecosystem. This acquisition marks the company’s first major strategic step following the renewed investment by private equity firm Axcel in June 2025, aimed at accelerating growth, product development and European expansion.
“This acquisition is about execution. With Axcel’s backing, we are accelerating our platform roadmap -building, buying and integrating more ways to deliver value to our customers,” says Lars Engbork, CEO of SuperOffice.
“i-Centrum is a trusted partner that already plays a vital role in our ecosystem. Now we’re bringing their innovation and products closer to our core as well as to our customers.”
Bringing More Modular, Value-Adding Innovations Into the Core Platform
i-Centrum is a leading innovator within the SuperOffice app store and ecosystem, known for delivering some of its most successful and widely adopted solutions. They offer highly configurable solutions such as field service operations and quote management. Both solutions are tailored to streamline complex processes that are increasingly vital for modern CRM strategies. Their portfolio also includes solutions that help companies automate processes for booking systems and contract management.
The acquisition brings these high-value solutions fully into the SuperOffice platform and marks a significant expansion of SuperOffice’s modular CRM ecosystem as they become available for all SuperOffice customers, completely integrated with customers’ existing SuperOffice installation.
In addition, i-Centrum provides expert consultancy services and custom-built solutions that align closely with each customer’s unique needs. Their approach helps organizations to enhance productivity, gain greater visibility and maintain tight control within their CRM environment.
“SuperOffice customers want more flexibility, more automation and more value from their CRM,” says Engbork.
“i-Centrum’s solutions already deliver that today. By bringing them in-house, we’re making them easier to buy, integrate and scale across our customer base.”
Driving Customer Value Throughout Europe
i-Centrum’s development expertise, proven customer relationships and alignment with SuperOffice’s customer profile make the acquisition a low-risk, high-impact expansion of the platform’s capabilities. The two companies are already working closely together and going forward they aim to build even stronger relationships with their customers in Europe.
“Our mission has always been to help customers get more value from their SuperOffice installation,” says Filip Vanthöm, Founder and CEO of i-Centrum AB.
“Becoming part of SuperOffice gives us the ability to scale our solutions and deliver even more measurable value as well as innovation to even more customers throughout Europe.”
Bringing i-Centrum into the SuperOffice ecosystem, adds immediate commercial capacity to SuperOffice, enabling a faster go-to-market motion across Europe with ambitions to drive further adoption, productivity and customer satisfaction.
About SuperOffice
SuperOffice is a leading and trusted customer relationship management (CRM) platform for small and medium-sized businesses across Europe. Founded in Oslo, Norway, in 1990, where its headquarters remain today, the Software as a Service (SaaS) company provides scalable, modular solutions that help businesses manage every customer touchpoint across sales, marketing and services. SuperOffice has offices in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland, as well as a customer support center in Lithuania, and works with a strong partner network throughout Europe and North America. As of today, the company has almost 300 employees. For more information, visit https://www.superoffice.com.
For further information, please contact:
Lars Engbork, CEO
Phone: +45 22 69 28 68
Email: lars.engbork@superoffice.com
Erlend Mohus, Chief Strategy & Acquisition Officer
Phone: +47 91 77 27 56
Email: erlend.mohus@superoffice.com
Tish Gilbert, Head of Communications and Brand
Phone: +47 92 06 40 64
Email: tish.gilbert@superoffice.com
About i-Centrum AB
i-Centrum AB is a Swedish technology company focused on CRM-related module development, app integrations and customer-specific workflow solutions. i-Centrum AB’s products help businesses streamline operations, improve productivity and extend CRM value through modular innovation. For more information, visit https://www.i-centrum.se.
For further information, please contact:
Filip Vanthöm, CEO
Phone: +46 70 41 99 96 0
Email: filip.vanthom@i-centrum.se
