Copenhagen, Denmark – SuperOffice, a leading European customer relationship management (CRM) platform, is pleased to announce Pernille Møller Lund as Country Director of Denmark. Lund, a seasoned technology leader, previously served as Managing Director of SuperOffice Danmark A/S from 2016 to 2022, where she played a central role in expanding the company’s market presence and advancing its commercial and customer success strategies.
“We’re thrilled to welcome Pernille back in a leadership role,” said Lars Engbork, CEO of SuperOffice. “She combines deep market knowledge with a passion for fueling growth through innovation, building strong customer relationships and high-performing teams. When Pernille worked previously with us, Denmark was the strongest performing market under SuperOffice Group. Her leadership will be a key driver of our continued growth in Denmark.”
Strategic Context
Lund’s reappointment comes at a pivotal time. On 3 June 2025, SuperOffice’s majority owner, Axcel, closed a EUR 266 million continuation fund to support the company’s long-term growth. Building on this momentum, SuperOffice is doubling down on AI-powered CRM solutions designed to meet the evolving needs of small and medium-sized businesses across Europe.
Denmark is a growth market, with increasing demand for scalable, automated and user-centric CRM platforms. Lund’s return underscores SuperOffice’s commitment to leveraging experienced leadership to lead transformation and customer success.
Proven Track Record in Technology and Commercial Growth
With over 25 years of experience in enterprise software and strategic account management, Lund brings technological and commercial value-added expertise. During her previous tenure at SuperOffice, she helped the Danish operation achieve 100% growth in annual recurring revenue (ARR) while keeping churn significantly low—through a blend of strategic customer acquisition, strong client partnerships and a clear focus on customer lifetime value.
Following her departure in 2022, Lund served as Commercial Director at Visma Enterprise Danmark, where she led the commercial strategy and execution across the entire market segment. Her prior roles at Cisco Systems and Dell Technologies/EMC further established her as a results-driven sales executive with a strong foundation in enterprise software and strategic account management.
“We’re entering a new era of intelligent CRM,” said Lund. “My focus will be on driving innovation that empowers European businesses to be more connected, customer-centric and predictive. I’m excited to rejoin a company and a culture I believe deeply in, and to work alongside such dedicated colleagues. I look forward to making an impact on both customer and employee engagement as we lead the next chapter of growth and transformation in Denmark.”
About SuperOffice
SuperOffice is a leading and trusted customer relationship management (CRM) platform for small and medium-sized businesses in Norway, Sweden, Denmark, Germany, the Netherlands, and Switzerland. The company delivers scalable, modular SaaS solutions that empower businesses to manage customer interactions across sales, marketing, and service. Founded in 1990 in Oslo, SuperOffice has nearly 300 employees and maintains local offices in every market it serves. International partners extend the company’s reach into the UK, Ireland, and North America. For more information, visit www.superoffice.com.
Media Contact:
Tish Gilbert, Head of Communications and Brand
SuperOffice AS – HQ
Wergelandsveien 27 0167 Oslo, Norway
+47 920 64 064
tish.gilbert@superoffice.com
