As growth slows across Europe, SuperOffice strengthens its position as the CRM for clarity and commercial focus.
Oslo, Norway - SuperOffice today announces a renewed brand and market position that reflects the company’s commitment to helping European businesses grow more predictably in a period of modest economic expansion. With many European markets projected to grow at just around 1% in 2025 and SMEs reporting increased commercial pressure, companies are seeking tools that improve efficiency and customer clarity.
“Today, 40% of European businesses still operate without a CRM,” says Lars Engbork, CEO of SuperOffice. “In slower markets, growth comes from doing what matters more effectively. We’re focused on a CRM platform that is simple to use, easy to adopt and powerful where it counts. Customers who switch to SuperOffice report up to a 30% productivity gain -helping teams work smarter, stay aligned and build more resilient revenue.”
This strategic repositioning builds on major improvements in the SuperOffice product experience over the past year. The company has introduced a refreshed product experience that unifies Sales, Marketing, and Service in one shared view, supported by AI-enhanced workflows that streamline tasks and improve pipeline visibility. Teams using SuperOffice report up to 20% more sales opportunities registered, driven by clearer structure and always-on AI assistance.
Brand Campaign: “Pipeline Anxiety - Get it out of your system and into ours”
To support the launch, today SuperOffice is introducing the campaign “Pipeline Anxiety: Get it out of your system and into ours,” developed with global award-winning agency, AKQA. The campaign shows how disconnected workflows and manual processes create pressure and slow down sales. The debut film, “Too late, buddy,” captures the cost of missed details and the clarity that comes when teams work from one shared CRM. Watch the film: here. Download campaign stills and press assets: here.
Reinforcing our Market Position
“We are repositioning with purpose,” says Bettina Berntsen, CMO of SuperOffice. “In a market environment characterized by slower growth and rising cost pressures, CRM adoption is increasingly a strategic lever for sustainable, customer-led growth. A CRM gives you the clarity to make better decisions, the structure to scale and the focus to invest time where it has the greatest impact -with your customers. With a proven track record, local teams in all our markets and a platform built for the future - we are confident that we are big enough to help transform how businesses grow, yet close enough to understand them and deliver tailored value.”
Market Context stat box:
- Euro-area GDP growth projected at ~1.0% in 2025
- SME Business-Climate Index at 70.6 (just above recession threshold)
The renewed brand and campaign go live today across SuperOffice’s European markets. More information is available at www.superoffice.com/meet-your-new-crm/
About SuperOffice
SuperOffice is a leading and trusted customer relationship management (CRM) platform for small and medium-sized businesses across Europe. Founded in Oslo, Norway, in 1990, where its headquarters remain today, the Software as a Service (SaaS) company provides scalable, modular solutions that help businesses manage every customer touchpoint across sales, marketing and services. SuperOffice has offices in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland, as well as a customer support center in Lithuania, and works with a strong partner network throughout Europe and North America. As of today, the company has almost 300 employees. For more information, visit https://www.superoffice.com.
Media Contact:
Tish Gilbert, Head of Communications and Brand
Phone: +47 92 06 40 64
Email: tish.gilbert@superoffice.com
Interview availability (on request):
Lars Engbork, CEO
Phone: +45 22 69 28 68
Email: lars.engbork@superoffice.com
Bettina I. Berntsen, CMO
Phone: +47 92 43 97 33
Email: bettina.berntsen@superoffice.com
About AKQA
AKQA is a global design and innovation company that specializes in crafting digital products and services that transform brands and enrich lives. With a presence in over 20 countries and a team of more than 3,000 professionals, AKQA blends creativity, technology, and strategy to deliver pioneering solutions across industries. Recognized with prestigious awards including the Cannes Lions Grand Prix and Fast Company’s Innovation by Design, AKQA is part of WPP and continues to lead in areas such as AI-driven experiences, sustainable design, and digital transformation. For more visit https://www.akqa.com/
Interview availability (on request):
Steffen Blauenfeldt Otkjær, Managing Director of AKQA Denmark
Phone: +45 40 64 28 30
Email: steffen.otkjaer@akqa.com
