B2B customer service fails to meet customer expectations.
It’s slow, involves a lot of friction and, in many cases, is impersonalized (best regards, company name…).
Now, compare that to your favorite e-commerce store.
And the difference is obvious: responses are fast, it’s easy to start a conversation (chat, email, phone, WhatsApp) and you get to talk to a real human being (imagine that?!).
It’s time B2B companies caught up to their B2C counterparts.
One way to do that? 👉 Use a variety of customer service channels.