The state of B2B email marketing
Email marketing is often cited as the most effective channel to generate leads for a B2B company. But, how often do you use email as a way to communicate, nurture or sell to your audience? And are you getting the results you want from it?
In this brand-new study, we’ve analyzed 1,000 B2B companies to see how they use email marketing. During a 90-day test period, we collected data on approx. 4,500 marketing campaigns and we’re now sharing our key findings on email frequency, design, personalization, calls-to-action and subscription handling.
If you’re a B2B marketer, this study is a must-read!
In this new guide, you will learn:
- Why the majority of B2B companies are failing at email marketing
- Key findings into what makes “best in class” email marketing campaigns
- Best practice tips on how you can use email marketing to grow your business