Salud Foodgroup Europe produces and distributes frozen avocado products, appetizers, tortillas and pita's to more than 44 countries in Europe, Asia and South America.
Salud Foodgroup Europe has been working with SuperOffice CRM since 2008. Prior to using SuperOffice they were mainly working in Excel and shared network drives. This resulted in the fact that there was no overall picture of the customer and that information was scattered throughout the organization. Colleagues did not know what had been agreed and a lot of information was simply stored in the employees' inbox. Everyone had their own way of working and that resulted in a lot of confusion'', says Carla de Zwart, Internal Sales at Salud Foodgroup.