Are European business leaders still confident about growth as markets slow, and is AI delivering measurable results? At CHANGE 2026, SuperOffice will explore what separates companies turning customer insight and AI in growth from those still struggling to do so.
Oslo, Norway , 24 September 2026 – SuperOffice is bringing its flagship CRM tour, CHANGE 2026, to Oslo, Stockholm, Copenhagen and Eindhoven this autumn. The four-city series is expected to bring together more than 1,000 business leaders, technology experts and customers to explore how organisations can respond to slower growth, rising customer expectations and rapid advances in AI. The programme will feature product launches, customer perspectives and discussions about what comes next for AI in business.
A new survey conducted by SuperOffice amongst hundreds of European decision makers also shows that AI adoption is closely linked to a company’s underlying technology infrastructure.
SuperOffice will reveal a new generation of AI agents designed to bring AI directly into everyday sales, marketing and customer-facing workflows. Available 24/7, the always on agents helps find, clean and manage customer data, while keeping people in control through human approval.
In addition, SuperOffice has launched Reply Assist, which drafts service replies using data directly from the CRM in combination with customers' own data sources and is developing MCP Connect, which will make it possible to connect AI models such as ChatGPT and Claude directly to data in SuperOffice.
“Businesses across Europe are facing many of the same questions. How do we grow when markets are moving slower? How do we use AI in a way that creates genuine business value? And how do we make better use of the customer insight we already have? “, says Bjørn Røsten, CEO of SuperOffice.
At CHANGE, members of the press will have the opportunity to meet and interview:
- Bjørn Røsten, CEO of SuperOffice – on the AI race, European technology and how Norwegian technology companies can compete internationally. Røsten took over as CEO in April after more than 30 years in Norwegian and international software and SaaS companies.
- Thomas Rødseth, Chief Product & Technology Officer at SuperOffice – on AI agents, MCP, importance of data quality and how AI is being embedded directly into the workflows of European businesses.
- Camilla Heidenreich Bommen, CCO of SuperOffice – on how AI and CRM are transforming the customer journey and commercial operations.
- SuperOffice Country Directors in Norway, Sweden, Denmark and the Netherlands – available for interviews on local market trends, customer and business priorities and how companies in their respective markets are approaching growth and CRM.
- Charlotte Mattfolk, Founder of IAMAI based in Sweden - on value in an AI-driven world and when AI knows your customer better than you do.
- Anja Monrad, Chairperson and Board of Directors professional in Denmark - on how companies can generate greater impact from their data by making it relevant, accessible and useful in everyday work.
- Dr Ben Tiggelaar, CEO of BT&Co in The Netherlands - on leadership, change and human behaviour.
- Ole Christian Apeland, CEO of Apeland in Norway - on The Relationship Puzzle : Every Piece Matters
CHANGE 2026 European tour
- Stockholm: 24 September
- Copenhagen: 1 October
- Eindhoven: 8 October
- Oslo: 14 October
Available to media
Journalists attending CHANGE can receive exclusive early access, under embargo, to findings from the European Growth and Technology Outlook 2027 Report ahead of the public launch, including country-specific data and comparisons across European markets.
Interviews can also be arranged with Local Country Directors, SuperOffice CEO Bjørn Røsten, and other speakers participating business leaders. Discover the speakers and full programme for CHANGE 2026 here: Change 2026: Insights for Impact | SuperOffice CRM Tour.
About SuperOffice
SuperOffice is a leading European customer relationship management (CRM) platform with the ambition of becoming Europe's preferred CRM solution. The company helps small and medium-sized businesses build strong, long-term customer relationships through scalable solutions that connect sales, marketing and customer service.
Founded in Oslo in 1990, SuperOffice today has offices in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland, as well as a support centre in Lithuania. SuperOffice also has an extensive partner network across Europe and North America.
About CHANGE 2026
CHANGE 2026 is SuperOffice's European CRM and business growth event, bringing together business leaders, technology experts and industry professionals to explore how companies can turn customer insight into measurable growth.
Against a backdrop of slower growth, economic uncertainty and rapid developments in AI, CHANGE 2026 focuses on the decisions, technologies and customer strategies that can help European businesses compete and grow. Through expert perspectives, customer cases and panel discussions, the event explores how AI and CRM can enable smarter decision-making, connect teams and data, and create more valuable customer relationships.
CHANGE 2026 takes place across Europe, with events in Stockholm, Copenhagen, Eindhoven and Oslo.
More information and registration for CHANGE 2026 :
- https://lyyti.events/p/change-2026-stockholm
- https://lyyti.events/p/change-2026-copenhagen
- https://lyyti.events/p/change-2026-eindhoven
- https://lyyti.events/p/change-2026-oslo
Media enquiries:
Tish Gilbert
Head of Communications and Brand at SuperOffice
Email: Tish.gilbert@superoffice.com
Phone: +47 920 64 064
