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SuperOffice: Massive Focus on Product Development and Innovation – Hiring Thomas Rødseth from Puzzel

CRM software provider SuperOffice is appointing Thomas Rødseth as Chief Product and Technology Officer (CPTO) to strengthen innovation, create value, and capture even larger market shares in Norway and Europe.

In recent years, he has led the product and technology organization at the Nordic customer service platform, Puzzel.

"I have always looked up to SuperOffice as a company with a strong brand, culture, and history, and with a solution that is relevant to most businesses. With the new owners, new management, and many competent employees, it’s a good time to come on board to help develop the company and products to a new level," says Thomas Rødseth.

Major Focus on Innovation

Lars Engbork, Group CEO of SuperOffice AS, welcomes him to the team. "We are now making massive investments in product development to drive innovation and create even more value for our customers. I am very pleased to announce Thomas as our new Chief Product and Technology Officer. With over 30 years of success behind us, it’s crucial to bring in someone with a fresh perspective to lead us into a new and exciting world of innovation, including AI, where we can create even more value for our customers," Engbork says.

For SuperOffice, bringing in a profile like Thomas Rødseth, who has been on a similar journey before, has been critical. He has extensive experience in product and technology leadership in SaaS companies.

"It was a long and thorough recruitment process because it was incredibly important for us to find someone who fit culturally, and we are confident that Thomas is the right person to help elevate SuperOffice to new heights," adds Lars Engbork.

Increasing Automation and Streamlining

Thomas Rødseth aims to make the products relevant for even more customers and partners, as well as to solve new customer needs for existing customers in a smarter way. "I believe the rapid development happening in both the market and technology means there is a great need and opportunity, to meet more customer needs through more automation and streamlining of customer dialogue. I also strongly believe in putting the user at the center by creating a good user experience."

How will you contribute to SuperOffice’s innovation and ambition in product development?

"The core is to combine an understanding of customers' real challenges with the latest technology, while being customer-centric. There are so many options that one of the hardest parts, is choosing what to prioritize to proceed at a world-class level. That’s what we do. We are a winning team that creates winning products," he says.

Thomas Rødseth assumes his role in November.

New CPTO, Thomas Rødseth

New CPTO: "I am humbled by the task and eager to get to know SuperOffice's customers," says Thomas Rødseth.

Lars Engbork

CEO at SuperOffice: Lars Engbork

 

About SuperOffice
SuperOffice is a leading provider of Customer Relationship Management (CRM) software for small and medium-sized businesses in Northern Europe. The software company offers customers scalable and modular solutions to manage all contact points in sales, marketing, and customer service. The Nordic private equity group Axcel invested in SuperOffice in 2020.

  • SuperOffice is one of Europe’s leading CRM solution providers to thousands of satisfied B2B customers.
  • We help companies achieve greater productivity in sales, marketing, and customer service.
  • The company was founded in Norway in 1990. Today, we are 260 people located in Norway, Sweden, Denmark, Germany, the Netherlands, and Switzerland. We also have international partners in the UK and North America.

Relationships that matter. Revenue that grows.
For more information, visit www.superoffice.com

Contact Person
Bettina Isabelle Berntsen, CMO at SuperOffice 
E-mail: bettina.berntsen@superoffice.com 
Mobile: +47 924 39 733

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