Five Simple Ways to Increase Your Customer Base

Five Simple Ways to Increase Your Customer Base

Post summary:

  • The key to business growth and profits
  • How retention rates improve customer value
  • Five simple ways to increase your customer base

Do you find yourself thinking about how to increase your customer base?

One of key drivers in your company’s value is the value of your customers. Analyzing customer profitability and maximizing a customer’s lifetime value are highly important and essential to any business.

To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.

A 5% increase in customer retention can result in a 75% increase in customer value. The challenge is how to improve your retention by 5%.

Below are 5 simple ways to bring in more customers and increase your customer base.

1. Offer a free newsletter

Free is something that everyone can afford, from small businesses to global corporations. When you offer a free newsletter, you are informing your potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.

2. Increase your customer base by asking for opinions

Before a web visitor leaves your website, request that they complete a short survey related to your business. People are happy to express themselves and often enjoy telling you about their online and offline experiences. You can use a survey to conduct industry research, customer experience or measure customer satisfaction.

3. Keep up and maintain excellent customer support and service

A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order. Treat each customer with respect and take appropriate action. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales. Best of all, you can keep track of previous customer communication through tools such as CRM software.

4. Keep your website content fresh

Fresh and informative content is one of the main elements that pull in new visitors and potential customers. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within your industry. Fresh content will also help your website be found in search engines.

5. Promote your business on social media networks

Facebook users have an average of 229 friends. When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you.

Building a solid customer base

Marketing is the art of attracting and keeping customers. If building a solid customer base for your product or service is what you are looking to achieve in 2018, implementing the five steps above will greatly increase your customer database in a short period of time.

Do you have any tips on how to increase your customer base?

Let me know below.

P.S. If you’re looking for more tips on how to increase your customer base, download the free “Sales KPI” white paper.

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About Steven MacDonald

Steven MacDonald

Steven Macdonald is a digital marketer based in Tallinn, Estonia. Steven has been creating blog content writing since 2010 and has appeared as a featured writer for Content Marketing Institute, Marketing Profs and Smart Insights. Since working with SuperOffice, he has led the growth from 0 to 2 million visitors per year. You can connect with Steven on LinkedIn and Twitter.



about 2 years ago

Hello, An informative article. I completely agree with you that analysing customer profitability and maximizing a customer's lifetime value are highly important and essential to any business. Offering a free newsletter to your customer is a good idea. Customers prefer to read relevant content. Ask for opinions from customers. People like to express themselves. Conducting a survey can help to identify where your business is standing. Write relevant content with recent topics. Research for the latest topics on the internet. Promote your business on different social media platforms. Include video on the landing page of your website to increase your SEO rankings.


John Lemingstone

about 2 years ago

Nice tips to boost up the customer base. Content is king, one should always focus on the content of the website. It should be fresh and unique. Like all the effective points.


Gemma Koponen

about 1 year ago

Nice and deep insight on building customer loyalty strategies. This will help me a lot, so I have bookmarked this page for future help :)


Asha N

about 1 year ago

Yes it's true that to increase your customer base, it is necessary to stay in constant contact with potential and existing customers.



about 11 months ago

Thanks! This information will help a lot!



about 5 months ago

I agree with all of your points - It really is necessary to stay in contact both new and existing customers.


Ralph Seeder

about 2 weeks ago

Great article Steven! Customer retention is the new customer acquisition. Satisfaction surveys play an important part in developing a better product and realizing why are customers leaving services provided by you.


Steven MacDonald

about 2 weeks ago

Thank you, Ralph! This is so true!


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