The 7 B2B growth trends you need to know in 2020 (and beyond)

The 7 B2B growth trends you need to know in 2020 (and beyond)

Every business wants to grow, but too few know how to actually grow. Do you struggle with growth? If so, we’ve outlined 7 key B2B growth trends that you need to know for 2020 (and beyond).

13 gruesome (and spine-chilling) customer service horror stories

13 gruesome (and spine-chilling) customer service horror stories

Happy Halloween! In this article, we share some gruesome tales that are bound to send a shiver up your spine with 13 customer service horror stories from hell!

Data-Driven decision-making: How to make smarter decisions to fuel business growth

Data-Driven decision-making: How to make smarter decisions to fuel business growth

In this brand-new article, we share what data-driven decision-making is, how you can benefit from it and include a five-step guide you’ll need to create smarter business decisions.

32 Account-based marketing statistics for B2B marketers

32 Account-based marketing statistics for B2B marketers

Account-based marketing is a top priority for B2B marketers in 2019, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

Customer Journey: how a holistic strategy drives profitable growth

Customer Journey: how a holistic strategy drives profitable growth

The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

How fast growing companies use SaaS to increase growth rates by 19.6%

How fast growing companies use SaaS to increase growth rates by 19.6%

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.

Why sales and marketing alignment is critical to organizational success

Why sales and marketing alignment is critical to organizational success

If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.

Lead generation: How we used web forms to generate 120,000 leads

Lead generation: How we used web forms to generate 120,000 leads

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 120,000 business leads.