5 Killer Email Marketing Mistakes (Backed by Research)

5 Killer Email Marketing Mistakes (Backed by Research)

Email marketing is the most effective marketing channel. Yet, far too many companies make the same email marketing mistakes. Based on our own data, we’ve outlined 5 mistakes you need to avoid in 2020.

The Power of Customer Marketing (with 3 Proven Growth Strategies)

The Power of Customer Marketing (with 3 Proven Growth Strategies)

Most companies focus on acquiring new customers. But it’s customer marketing that successful companies use to build long-term growth. Here, we share 3 marketing strategies to help you achieve sustainable business growth.

The 7 B2B growth trends you need to know in 2020 (and beyond)

The 7 B2B growth trends you need to know in 2020 (and beyond)

Every business wants to grow, but too few know how to actually grow. Do you struggle with growth? If so, we’ve outlined 7 key B2B growth trends that you need to know for 2020 (and beyond).

13 gruesome (and spine-chilling) customer service horror stories

13 gruesome (and spine-chilling) customer service horror stories

Happy Halloween! In this article, we share some gruesome tales that are bound to send a shiver up your spine with 13 customer service horror stories from hell!

Data-Driven decision-making: How to make smarter decisions to fuel business growth

Data-Driven decision-making: How to make smarter decisions to fuel business growth

In this brand-new article, we share what data-driven decision-making is, how you can benefit from it and include a five-step guide you’ll need to create smarter business decisions.

Account-based Marketing: The Complete Guide (Strategy, Process, Case Studies, and Trends)

Account-based Marketing: The Complete Guide (Strategy, Process, Case Studies, and Trends)

Account-based marketing is a top priority for B2B marketers in 2020, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

Customer Journey: How a Holistic Strategy Drives Profitable Business Growth

Customer Journey: How a Holistic Strategy Drives Profitable Business Growth

The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

How fast growing companies use SaaS to increase growth rates by 19.6%

How fast growing companies use SaaS to increase growth rates by 19.6%

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.