Customer Journey: how a holistic strategy drives profitable growth

Customer Journey: how a holistic strategy drives profitable growth

The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

How fast growing companies use SaaS to increase growth rates by 19.6%

How fast growing companies use SaaS to increase growth rates by 19.6%

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.

Why sales and marketing alignment is critical to organizational success

Why sales and marketing alignment is critical to organizational success

If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.

How we used web forms to generate 112,201 new business leads

How we used web forms to generate 112,201 new business leads

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 100,000 business leads.

7 ways to use social listening for customer service

7 ways to use social listening for customer service

Companies that invest in social listening and respond to their customers on social media decrease operational costs, increase revenue and improve profits. In this article, we share ways to help you get started with social listening

Can B2B email marketing survive GDPR?

Can B2B email marketing survive GDPR?

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

New study: 59% of B2B companies do not use email marketing

New study: 59% of B2B companies do not use email marketing

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

GDPR for sales: How to find new customers without breaking the law!

GDPR for sales: How to find new customers without breaking the law!

The way you prospect and find new customers under The General Data Protection Regulation (GDPR) has changed. But, for many sales reps, the question is how? Along with our DPO, we’ve put together a list of all the answers in our new definitive guide on GDPR for sales.