Account-based marketing is a top priority for B2B marketers in 2019, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.
The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.
SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.
If your business is growing, you can no longer afford to ignore the misalignment between sales and marketing teams. Here, we share 8 steps you can take to get aligned, including our own unique case study on how we aligned our teams to increase revenue by 34%.
Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 120,000 business leads.
Companies that invest in social listening and respond to their customers on social media decrease operational costs, increase revenue and improve profits. In this article, we share ways to help you get started with social listening
The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.
Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.