Searching for a new CRM platform?
SuperOffice and HubSpot CRM are likely at the top of your shortlist.
Both promise growth - but only one is purpose-built for the way B2B sales teams actually work.
These two platforms are widely adopted across Europe, offering strong functionality around contact management, pipeline visibility, and customer engagement. But beneath the surface, their focus, structure, and business models differ in meaningful ways.
In this article, we’ll break down SuperOffice CRM vs. HubSpot CRM - from sales support to pricing, onboarding, and regional service - so you can confidently choose the CRM that fits your business best.
Why compare SuperOffice and HubSpot?
Both CRMs help businesses manage customer relationships, track sales activities, and support growth.
But while HubSpot is built for broad appeal - especially among startups and marketing-led teams - SuperOffice is purpose-built for European B2B companies that need full alignment across sales, marketing, and service, plus strong GDPR compliance and local-language support.
Let’s take a closer look.
SuperOffice CRM vs. HubSpot CRM: Head-to-head comparison
See how SuperOffice and HubSpot compare on the features that matter most to modern B2B teams.
| Feature | SuperOffice CRM | HubSpot CRM |
| Origin | Norway (European-built, GDPR-first) | USA (Global platform with EU data options) |
| Focus | Full B2B suite for Sales, Marketing, and Service | Inbound marketing & sales, strong marketing-first approach |
| Ease of use | Fast Track templates for guided setup; user-friendly interface | Clean UI with strong onboarding; marketing tools can be complex to configure |
| Sales tools | Guided pipelines, sales automation, forecasting | Pipeline views, task automation, AI assistant (higher tiers) |
| Marketing | Built-in email marketing, automation, web forms | Full marketing suite (forms, email, SEO, CMS) - separate hub |
| Customer service | Shared inbox, case management, service requests | Available through Service Hub (separate) |
| Customization | High configuration flexibility without devs | Easy in UI, but limited without higher-tier access or dev tools |
| Mobile app | Full-featured mobile CRM | Mobile CRM available |
| AI & automation | AI built into all modules (sales, service, marketing) | AI assistant available in Sales Hub Pro and Enterprise |
| Integrations | ERP, Outlook, Microsoft 365, Gmail, Power BI & more | Strong app marketplace, native integrations (esp. marketing-related) |
| GDPR compliance | Fully GDPR-compliant with EU hosting and ISO-certified controls | GDPR compliant; data stored globally or in EU depending on plan |
| Deployment | Cloud or on-premise | Cloud only |
| Support | Local language support, onboarding, and in-region teams | Global support, with tiered access based on plan level |
| Pricing | Modular, transparent pricing based on users/features | Free plan available; pricing jumps by tier and per-Hub usage |
Which CRM is right for your sales team?
Choose SuperOffice CRM if you want:
1. A fully integrated platform for Sales, Marketing, and Service
SuperOffice CRM gives your entire customer-facing team one centralized system, no need for separate “Hubs” or disconnected modules.
From marketing automation and email outreach to sales follow-up and customer service, everything runs in one seamless customer experience.
This alignment helps reduce silos and ensures that every touchpoint is personalized, consistent, and efficient.
2. European hosting, GDPR by design
If data privacy, EU hosting, and compliance matter to your organization, SuperOffice delivers peace of mind.
It’s GDPR-first by design - with consent management, ISO-certified infrastructure, and transparent security protocols.
3. Fast, guided setup without overhead
SuperOffice CRM is built to get you live quickly. With CRM Fast Track templates, your team gets a ready-to-use configuration that reflects your industry’s best practices.
And because setup doesn’t require developers or external partners, you get value from day one - without the complexity of configuring multiple Hubs or hidden paywalls.
Choose HubSpot CRM if you want:
1. A free CRM to get started quickly
HubSpot’s free CRM is a great entry point - especially for small teams looking to track contacts, log sales activities, and build basic sales pipelines.
It’s easy to use, quick to set up, and integrates well with the HubSpot Marketing tools if you're already using them.
2. Deep inbound marketing capabilities
If content marketing, SEO, and email workflows are your growth engine, HubSpot’s Marketing Hub is best-in-class.
You can manage blog posts, landing pages, automation, and lead scoring all in one marketing-focused dashboard (note: separate subscription required).
3. A scalable ecosystem for long-term growth
HubSpot’s platform is designed to grow with you - provided you're ready to invest in higher tiers as you scale.
You’ll get access to more sophisticated features, automation, and AI tools - but often at significantly higher price points.
Feeling limited by HubSpot’s pricing or features? Check out our list of the best HubSpot alternatives for more options tailored to different business needs.
Which CRM meets your business needs?
Still not convinced? Use the table below to match your needs to the right platform.
| Business need | SuperOffice CRM | HubSpot CRM |
| Fast sales-focused onboarding | Guided templates, ready-to-go sales setup | Basic setup with free tools |
| All-in-one CRM (sales, marketing, service) | Built-in, seamless across modules | Requires add-ons (Marketing Hub, Service Hub) |
| GDPR compliance with EU data hosting | EU-hosted, ISO-certified, GDPR-first | GDPR compliant (EU storage in higher tiers) |
| Strong inbound marketing tools | Solid but simpler automation features | Full suite with automation, CMS, lead scoring |
| Modular pricing with transparent plans | Pay only for what you use | Tiered pricing, costs rise quickly with usage |
| Designed for European B2B sales teams | Local support, EU regulations in mind | Global model, fewer local onboarding options |
| Need to scale into complex enterprise architecture | Scales well for SMB/mid-market | Strong enterprise-level scaling |
If your business values marketing-led growth and you’re comfortable navigating tiered pricing, HubSpot CRM may be a solid fit.
But if you want a European-built, sales-first CRM that aligns your whole customer journey - SuperOffice CRM gives you the full picture, right out of the box.
Conclusion
Both platforms offer real value - but your choice depends on how your team works and what you need most.
If you're a European B2B company looking to align marketing, sales, and service in one GDPR-compliant platform, SuperOffice CRM delivers simplicity, scalability, and results.
From onboarding and support to integrations and reporting, it’s built to help your team work smarter and grow stronger.
Ready to see SuperOffice in action?
Book a personalized demo and talk to one of our CRM experts to discover how SuperOffice can help you simplify operations and accelerate growth.
