The Printed Cup Company designs and manufactures paper cups for organisations throughout Europe and the USA. Within eight years, it’s grown from a home-based SME into a multi-million- pound international operation, with purpose-built premises.
Before using SuperOffice CRM, The Printed Cup Company was a family-run business with three salespeople and a turnover of approximately £100,000. It had filing cabinets full of hundreds of customer records, including hard copies of paper cup artwork. All numerical information was in spreadsheets, which caused inherent difficulties concerning duplication, update synchronisation and the simple fact that only one user could work on a spreadsheet at a time. The company looked for a CRM system that would help drive a leap in growth, while changing as necessary in line with the company’s requirements.