For the past 23 years, Kennet Equipment Leasing has financed equipment worth in excess of £500 million, and now has 57 employees. Its strong balance sheet and funder backing helps the company convert more than 80% of enquiries, which are processed in a precise but fast-moving environment.
Kennet Equipment Leasing has always enjoyed a steep growth curve and worked within an incredibly complex supply chain. Shortly after the company was formed in 1991, its founders faced a mountain of paper ledgers, resulting from sales throughout its start-up phase. Customers had little in common and ranged from large manufacturers and their clients to hairdressers and their EPOS (Electronic Point of Sale) suppliers. The company’s founders needed an efficient way to manage these enormous volumes of records to avoid being swamped in a building full of paper files. Not knowing to what extent the company would grow, they needed to find a system which offered relatively unlimited scalability, which had the capability to efficiently manage a disparate and often entwined customer base, and which complied with extensive industry regulations. They came across SuperOffice, a CRM system that is suitable for companies ranging from start-ups to organisations with thousands of branches.