The buying experience, both negative and positive, influences the purchase decision. And if you don’t want to lose prospects to your competitors, you need to understand the buyers’ needs and optimize your marketing and sales activities to serve them.
The terms ‘lead generation’ and ‘sales prospecting’ are often used in the same context. Here, we’ll dispel misconceptions and help you build an effective workflow for filling your sales pipeline and turning your leads into customers.
In this article, we share 12 tips for managing your marketing campaigns, coordinating sales efforts, and storing all customer information in one place without turning to an all-in-one CRM.