The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.

Does your CRM system feel outdated or unused? Is your current CRM system failing to meet expectations? If so, now might be time to consider switching CRM vendor. Check out these 7 signs to learn more!

New and improved for 2018, this free 40-page CRM Buyers’ Guide will help you understand why CRM is important, how to identify the right CRM solution for your business and how to successfully implement a CRM system company-wide.

The new General Data Protection Regulation has now come into effect. In this article, we share how GDPR and CRM can work together to help your business become compliant under GDPR and avoid those hefty fines.

In this article, we explain how digital transformation enables organizations to understand the modern-day buyer, engage with them and deliver on their expectations of a multi-channel customer experience.

Companies that act on Voice of Customer (VOC) data increase annual revenue by 10x. In this article, we explain what VOC is and how you can collect and use VOC data to grow your business.

What is Customer Relationship Management (CRM) and why is it important? Get up to speed with this in-depth, data-driven article to learn how CRM can positively benefit your business.