There’s so much to gain from investing in CRM, but perhaps the biggest benefit is building and strengthening relationships with new and existing customers. Here, we share 6 of the biggest CRM benefits.

Generating good quality, sales-ready leads starts with customer profiling. In this step-by-step guide, we share how to create customer profiles, best practice tips and include 3 examples that will inspire you to create your own profiles today.

The customer journey follows the complete lifecycle from awareness to loyalty. Here, we provide you with a process and framework to map out the entire customer journey, based on our own experience of creating a cohesive strategy.

SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.

Does your CRM system feel outdated or unused? Is your current CRM system failing to meet expectations? If so, now might be time to consider switching CRM vendor. Check out these 7 signs to learn more!

New and improved for 2019, this free 40-page CRM Buyers’ Guide will help you understand why CRM is important, how to identify the right CRM solution for your business and how to successfully implement a CRM system company-wide.

The new General Data Protection Regulation has now come into effect. In this article, we share how GDPR and CRM can work together to help your business become compliant under GDPR and avoid those hefty fines.

In this article, we explain how digital transformation enables organizations to understand the modern-day buyer, engage with them and deliver on their expectations of a multi-channel customer experience.