Relationship marketing is a long-term strategy with a focus on building close relationships with your customers. In this article, we share the benefits, practical examples and include original research.
In this article, we share how we moved upmarket, redefined our target customer and increased average deal size by 47%. We also share 3 key lessons we learned to help you on your journey to move upmarket.
It's more expensive to sell to a new customer than it is to sell to an existing customer. Check out these 5 tips to Increasing customer retention.
SaaS offers numerous benefits and companies that have moved to the cloud are experiencing high revenue growth. But, how? We share key trends, adoption rates and provide 7 key benefits to why SaaS can drive business growth.
What is Customer Relationship Management (CRM) and why is it important? Get up to speed with this in-depth, data-driven article to learn how CRM can positively benefit your business.
Generating good quality, sales-ready leads starts with customer profiling. In this step-by-step guide, we show you how to create customer profiles, share best practice tips and include 3 examples that will inspire you to create your own profiles today.
In this article, we explain how digital transformation enables organizations to understand the modern-day buyer, engage with them and deliver on their expectations of a multi-channel customer experience.
On May 25, 2018, a new European privacy regulation called GDPR came into effect. In this article, we explain what is GDPR, how it will impact your business and include practical tips on how you can get GDPR compliant.
There’s so much to gain from investing in CRM, but perhaps the biggest benefit is building and strengthening relationships with new and existing customers. Here, we share 6 of the biggest CRM benefits.
Every business wants to grow, but too few know how to actually grow. Do you struggle with growth? If so, we’ve outlined 7 key B2B growth trends that you need to know for 2020 (and beyond).