The Power of Customer Marketing (with 3 Proven Growth Strategies)

The Power of Customer Marketing (with 3 Proven Growth Strategies)

Most companies focus on acquiring new customers. But it’s customer marketing that successful companies use to build long-term growth. Here, we share 3 marketing strategies to help you achieve sustainable business growth.

5 Killer Email Marketing Mistakes (Backed by Research)

5 Killer Email Marketing Mistakes (Backed by Research)

Email marketing is the most effective marketing channel. Yet, far too many companies make the same email marketing mistakes. Based on our own data, we’ve outlined 5 mistakes you need to avoid in 2020.

Account-based Marketing: The Complete Guide (Strategy, Process, Case Studies, and Trends)

Account-based Marketing: The Complete Guide (Strategy, Process, Case Studies, and Trends)

Account-based marketing is a top priority for B2B marketers in 2020, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

Lead Generation: How We Generated 125,000 Leads (Behind-the-Scenes Access)

Lead Generation: How We Generated 125,000 Leads (Behind-the-Scenes Access)

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 125,000 business leads.

Can B2B Email Marketing Survive GDPR?

Can B2B Email Marketing Survive GDPR?

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

New study: 59% of B2B companies do not use email marketing

New study: 59% of B2B companies do not use email marketing

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.

GDPR for Marketing: The Definitive Guide for 2020

GDPR for Marketing: The Definitive Guide for 2020

GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.