As customers become more highly-informed buyers, it is radically changing the consideration and evaluation phases throughout their purchasing process. In this article, we take a closer look at the relationship between customer experience and marketing.
2021 is centered around growth and opportunity. Here, we share why today's leading SaaS companies are turning to relationship funnels, not a sales funnels, for sustainable business growth.
Relationship marketing is a long-term strategy with a focus on building close relationships with your customers. In this article, we share the benefits, practical examples and include original research.
Email is the undisputed king of B2B marketing. That's why we’ve created a quick guide that includes 21 B2B email marketing examples. Use these examples to increase engagement and turn subscribers into customers.
Are you looking for ways to increase email open rates? Sure you are! Follow the tips provided in this data-driven email marketing guide.
Ask any marketer which channel delivers the best ROI and every response will be the same - it's email marketing. In this post, we will show you the five things you need to focus on to help you achieve extraordinary results from your email marketing strategy.
Most companies focus on acquiring new customers. But it's customer marketing that successful companies use to build long-term growth. Here, we share 3 marketing strategies to help you achieve sustainable business growth.
Email marketing is the most effective marketing channel. Yet, far too many companies make the same email marketing mistakes. Based on our own data, we've outlined 5 mistakes you need to avoid in 2020.
GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.
The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.