Can B2B email marketing survive GDPR?

Can B2B email marketing survive GDPR?

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

New study: 59% of B2B companies do not use email marketing

New study: 59% of B2B companies do not use email marketing

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.

GDPR for Marketing: The Definitive Guide for 2018

GDPR for Marketing: The Definitive Guide for 2018

GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.

International Email Marketing: The Definitive Guide

International Email Marketing: The Definitive Guide

Only 15% of all marketers localize their email marketing campaigns, yet for every $1 you invest in localization, the ROI is $25. Read this definitive guide to international email marketing to maximize your email revenue.

Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)

Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)

Ask any marketer which channel delivers the best ROI and every response will be the same – it’s email marketing. In this post, we will show you the five things you need to focus on to help you achieve extraordinary results from your email marketing strategy.

How to Use Email Activation Campaigns to Re-engage Inactive Subscribers

How to Use Email Activation Campaigns to Re-engage Inactive Subscribers

Research shows that up to 70% of your email list is inactive. In this post, we explain how you can use email activation campaigns to re-engage inactive subscribers and increase marketing revenue.

B2B Email Marketing Examples: 17 Free Engagement Winning Email Templates

B2B Email Marketing Examples: 17 Free Engagement Winning Email Templates

Email is the undisputed king of B2B marketing. That’s why we’ve created a quick guide that includes 17 B2B email marketing examples. Use these examples to increase engagement and turn subscribers into customers.