In this guide, we share tips on identifying your audience, two key B2B marketing strategies, the best channels to use and technology you need to be successful.
Learn how to use data to create your ideal customer profiles, what analysis methods will help you get a clear picture of what your customers’ real needs are, optimize your marketing activities and boost sales.
Can sales and marketing teams be friends? Let’s explore why the two teams often don’t see eye to eye, and what can be done to make sure sales and marketing are aligned and work together in harmony.
Find out how to build your own quality, permission-based and relevant B2B email list for your email marketing campaigns and other lead nurturing activities.
As customers become more highly-informed buyers, it is radically changing the consideration and evaluation phases throughout their purchasing process. In this article, we take a closer look at the relationship between customer experience and marketing.
2021 is centered around growth and opportunity. Here, we share why today's leading SaaS companies are turning to relationship funnels, not a sales funnels, for sustainable business growth.
Relationship marketing is a long-term strategy with a focus on building close relationships with your customers. In this article, we share the benefits, practical examples and include original research.
Email is the undisputed king of B2B marketing. That's why we’ve created a quick guide that includes 21 B2B email marketing examples. Use these examples to increase engagement and turn subscribers into customers.
Are you looking for ways to increase email open rates? Sure you are! Follow the tips provided in this data-driven email marketing guide.
Ask any marketer which channel delivers the best ROI and every response will be the same - it's email marketing. In this post, we will show you the five things you need to focus on to help you achieve extraordinary results from your email marketing strategy.