Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 100,000 business leads.

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.

GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.

Only 15% of all marketers localize their email marketing campaigns, yet for every $1 you invest in localization, the ROI is $25. Read this definitive guide to international email marketing to maximize your email revenue.

Ask any marketer which channel delivers the best ROI and every response will be the same – it’s email marketing. In this post, we will show you the five things you need to focus on to help you achieve extraordinary results from your email marketing strategy.

Research shows that up to 70% of your email list is inactive. In this post, we explain how you can use email activation campaigns to re-engage inactive subscribers and increase marketing revenue.