Email marketing is the most effective marketing channel. Yet, far too many companies make the same email marketing mistakes. Based on our own data, we’ve outlined 5 mistakes you need to avoid in 2020.

Most companies focus on acquiring new customers. But it’s customer marketing that successful companies use to build long-term growth. Here, we share 3 marketing strategies to help you achieve sustainable business growth.

Account-based marketing is a top priority for B2B marketers in 2020, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 125,000 business leads.

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.

GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.