32 Account-based marketing statistics for B2B marketers

32 Account-based marketing statistics for B2B marketers

Account-based marketing is a top priority for B2B marketers in 2019, but what is it and how do you get started? In this data-driven article, we share key trends and benchmarks, backed up by 32 ABM statistics.

How we used web forms to generate 112,201 new business leads

How we used web forms to generate 112,201 new business leads

Every B2B marketer has the same struggle – to capture more leads. One way to generate more leads for your business is to use web forms. In this article, we share 5 practical examples of how we use web forms on our site to generate more than 100,000 business leads.

Can B2B email marketing survive GDPR?

Can B2B email marketing survive GDPR?

The way you send email marketing campaigns has changed under GDPR. But, for many B2B marketers, the question is how? We have all the answers (and more) in our new brand-guide on GDPR and email marketing.

New study: 59% of B2B companies do not use email marketing

New study: 59% of B2B companies do not use email marketing

Discover how 1,000 B2B companies use email marketing to generate leads, nurture prospects and close more deals in our brand-new B2B email marketing benchmark report.

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The Science Behind Email Click Through Rates (and How to Increase Email CTR)

The biggest challenge in email marketing today is low click though rates. In this data-driven article, we show you the science behind what makes people click so you can learn how to increase email click through rates in your marketing campaigns.

GDPR for Marketing: The Definitive Guide for 2019

GDPR for Marketing: The Definitive Guide for 2019

GDPR has changed the way marketers communicate with their customers. In this article, we share 9 practical marketing tips on GDPR for what you can do to ensure you are GDPR compliant and avoid those hefty fines.

International Email Marketing: The Definitive Guide

International Email Marketing: The Definitive Guide

Only 15% of all marketers localize their email marketing campaigns, yet for every $1 you invest in localization, the ROI is $25. Read this definitive guide to international email marketing to maximize your email revenue.

Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)

Email Marketing Strategy: A Data-driven Guide (with Original Case Studies)

Ask any marketer which channel delivers the best ROI and every response will be the same – it’s email marketing. In this post, we will show you the five things you need to focus on to help you achieve extraordinary results from your email marketing strategy.