A customer data platform (CDP) empowers your sales, marketing and customer support teams to use customer data to provide a better customer experience and accelerate business growth.
In this article, we share what a customer engagement platform (CEP) is, how you and your organization can benefit from it and, 5 important features every platform needs.
Wondering why open-ended questions are so important for sales reps? Here’s the answer, along with original research. Plus, we've included 31 great questions to add to your sales scripts.
Sales reps that demonstrate emotional intelligence (EQ) during the sales process increase close rates by 12%. In this article, we explore why EQ matters in sales and how you can teach emotional intelligence to your sales team.
Traditional customer service skills like a positive attitude and good communication are necessary, but to deal with today's customers, support reps need to evolve. Here’s 12 new skills to look for in 2021.
Generating good quality, sales-ready leads starts with customer profiling. In this step-by-step guide, we show you how to create customer profiles, share best practice tips and include 3 examples that will inspire you to create your own profiles today.