As customers become more highly-informed buyers, it is radically changing the consideration and evaluation phases throughout their purchasing process. In this article, we take a closer look at the relationship between customer experience and marketing.
In B2B/ SaaS, there are 2 powerful strategies to earn trust, loyalty and confidence from your customers. Those two are sales funnels and relationship funnels. Which strategy is right for your business?
2021 is centered around growth and opportunity. Here, we share why today's leading SaaS companies are turning to relationship funnels, not a sales funnels, for sustainable business growth.