- The cost of selling to existing customers
- What keeps customer loyal?
- 6 free customer loyalty tips
The cost of keeping an existing customer is around five to ten times less than the cost of acquiring a new one. Economically, this makes sense, but how do you improve customer retention and increase profitability?
The answer is to create better customer loyalty.
All customers, no matter the business, continuously compare on price, service and quality before they pull the trigger and make a purchase. In fact, research says that on average, a buyer will visit at least three websites before making purchase.
And once they've become a customer, they’re still out there validating that they’ve made the right decision by browsing through the social web and visiting customer review sites.
Keeping customers makes good business sense, but it’s not an easy thing to do. Customer loyalty is more than just your average, run-of-the-mill customer marketing tactics - We are talking about creating an attitude and a behavior which makes a customer favor your brand over another, whether it’s due to satisfaction, convenience or performance, or just being more comfortable with your brand.
And to help you achieve this level of loyalty, we have just launched a new white paper “Six Tips to Creating Better Customer Loyalty”.
In this free white paper, we will explain why customer loyalty is critical to the growth of your business and provide you with six tips to creating loyal customers.
Customer loyalty is more than a one-off incentive customer program or freebie, it’s a long term commitment to customer satisfaction. It’s time to re-think how you engage and interact with your customers.
Do you have any tips on how to create better customer loyalty? Let us know in the comments below.
PS: If you haven’t done so already, we would really appreciate it if you could download and read the Customer Loyalty white paper and then share it with your colleagues and social network.